PENGARUH KUALITAS PRODUK DAN DISKON TERHADAP KEPUTUSAN PEMBELIANPADA PT. OAKTECH NUSANTARA
DOI:
https://doi.org/10.58174/2yb1dk55Keywords:
Kualitas Produk; Diskon; Keputusan Pembelian., Product Quality; Discount; Purchasing DecisionAbstract
The purpose of this study is to determine the effect of product quality and discounts on purchasing decisions at PT. Oaktech Nusantara. The method used is quantitative. The sampling technique uses the Slovin formula and obtained a sample of 97 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study is consumers of PT. Oaktech Nusantara and the number of saturated samples is 97 respondents. Data collection methods are through questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that product quality has a significant positive effect on purchasing decisions with a coefficient of determination of 68.8%, and the hypothesis test obtained t count > t table or (14.462 > 1.985). Discounts have a significant positive effect on purchasing decisions with a coefficient of determination of 69.3%, and the hypothesis test obtained t count > t table or (14.634 > 1.985). Product quality and discounts simultaneously have a significant positive effect on purchasing decisions with a regression equation of Y = 12.379 + 0.288 + 0.541, the coefficient of determination of 76.8%, while the remaining 23.2% is influenced by other factors. The hypothesis test obtained F count > F table or (159.901 > 3.093).
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