Jurnal Operasional Manajemen [JURAMA]
type: channel
description: Jurnal Operasional Manajemen [JURAMA] Jurnal Operasional Manajemen [JURAMA] membahas secara rinci berbagai penelitian empiris tentang topik bisnis, manajemen. Jurnal ini menyediakan wadah pertukaran keilmuan bagi akademisi, praktisi, dan peneliti mandiri dengan menerbitkan penelitian empiris yang berkualitas, yang berfokus pada Bidang Manajemen (Sumber Daya Manusia, Pemasaran, Keuangan, Bisnis) yang mengeksplorasi praktik terbaik, materi pembelajaran, modul, dan Penelitian Class Action. Jurnal Operasional Manajemen diterbitkan Lembaga Aspirasi, Pendidikan, Penelitian dan Pengabdian Putra Bangsa (LAP4B ) Jl. H. Hamzah No.32 Pamulang Kota Tangerang Selatan. JURAMA tersedia versi Cetak (p-ISSN: 3047-3527) dan versi Online (e-ISSN: 3047-7018), secara teratur diterbitkan 4 (empat) kali dalam 1 (satu) tahun, yaitu pada bulan Februari, Mei, Agustus dan November. JURAMA terbit perdana Volume 1 Nomor 1 bulan Februari 2024.
publisher: LAP4B
language: en
publication name: Jurnal Operasional Manajemen [JURAMA]
issn: 3047-3527
items: Pengaruh Likuiditas dan Sales Growth terhadap Kinerja Keuanganpada PT. Gajah Tunggal Tbk Periode 2011-2023
items: Pengaruh Rasio Solvabilitas dan Rasio Profitabilitas terhadap Nilai Perusahaan Pada PT Indocement Tunggal Prakarsa Tbk Tahun 2014-2023
items: PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA KREDIT SEPEDA MOTOR BCA FINANCE CABANG KEDOYA JAKARTA BARAT
items: PENGARUH LINGKUNGAN KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA PT. DIPO INTERNASIONAL PAHALA OTOMOTIF TANGERANG SELATAN
items: Pengaruh Profitabilitas, Pertumbuhan Penjualan Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Pada PT Astra International Tbk Periode 2013-2023
items: PENGARUH MODAL KERJA DAN CURRENT RATIO TERHADAP RETURN ON ASSETS PADA PT ADIRA DINAMIKA MULTI FINANCE, TBK PERIODE 2015-2024
items: PENGARUH DIGITAL MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA CV FAST PROJECT SOLUTIONS KARAWACI TANGERANG
items: Pengaruh Gaya Kepemimpinan dan Stres Kerja terhadap Kinerja Karyawan pada Universitas Pamulang
items: PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA SIMETRI COFFEE ROASTERS JAKARTA SELATAN
items: Pengaruh Motivasi Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT Pratama Abadi Indonesia Departemen Plant 1 Di Kota Tangerang Selatan
items: Pengaruh Kepemimpinan Transformasional dan Kompensasi terhadap Kinerja Karyawan pada PT Inovasi Kemasan Digital Indonesia Kota Bekasi
items: Pengaruh Pelatihan dan Disiplin Kerja terhadap Kinerja Karyawan Devisi Engineer pada PT. Eel Avia Pratama di Tangerang
items: Pengaruh Beban Kerja dan Lingkungan Kerja Fisik terhadap Kinerja Karyawan pada Divisi General Repair (GR) di PT Plaza Auto Serasi Gading Serpong
items: Pengaruh Promosi dan Harga terhadap Volume Penjualan Mobil Bekas Toyota pada Showroom Power Auto Tangerang Selatan
items: Pengaruh Persepsi Dukungan Organisasi dan Motivasi Kerja terhadap Turnover pada Karyawan Rumah Sakit Misi Rangkasbitung Lebak
items: Pengaruh Current Ratio dan Total Asset Turnover terhadap Return On Equity pada PT Indocement Tunggal Prakarsa Tbk Periode 2014-2023
items: PENGARUH ETOS KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAIPADA SEKOLAH TINGGI AGAMA BUDDHA NEGERI SRIWIJAYA TANGERANG
items: PENGARUH KUALITAS PRODUK DAN DISKON TERHADAP KEPUTUSAN PEMBELIANPADA PT. OAKTECH NUSANTARA
items: ANALISIS STRATEGI PEMASARAN DENGAN OPTIMALISASI KEUNGGULAN KOMPETITIF DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN PADA PT. OAKTECH NUSANTARA
items: PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE INFINI UNTUK KALANGAN DOKTER KECANTIKAN PADA PT MARTHA INTI PERSADA DI TANGERANG
items: PENGARUH BUDAYA ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT OPT OILFIELD SERVICES TANGERANG
items: PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA JURUH DENGAN PAKDE MAR DI KABUPATEN TANGERANG
items: PENGARUH LINGKUNGAN KERJA FISIK DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT. EKA BOGAINTI (HOKA-HOKA BENTO) DI AREA STORE TANGERANG SELATAN
items: PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ICE CREAM PADA GERAI MIXUE MODERNLAND DI TANGERANG
items: PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MAMA HANS PASTEL DAN RISOL KABUPATEN TANGERANG
items: PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIANPADA TOKO KUKIS TANTE DARLA DI BINTARO KOTA TANGERANG SELATAN
items: PENGARUH PELATIHAN DAN KOMITMEN ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PADA PT MUHANDAS PERMATA SARANA JAKARTA SELATAN
items: Pengaruh Strategi Pemasaran Dan Service Quality Terhadap Loyalitas PelangganPada PT Permodalan Nasional Madani Mekaar (PNM) Unit Tamansari Kota Jakarta Barat
items: PENGARUH LINGKUNGAN KERJA FISIK DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN PADA CV. REFFY BONELES MANDIRI BOGOR
items: PENGARUH KOMUNIKASI DAN LINGKUNGAN KERJA FISIK TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA KARYAWAN PT. LUCKY INDAH KERAMIK JAKARTA PUSAT

Pengaruh Likuiditas dan Sales Growth terhadap Kinerja Keuanganpada PT. Gajah Tunggal Tbk Periode 2011-2023
type: item
description: The purpose of this study is to determine the effect of liquidity and sales growth on financial performance at PT. Gajah Tunggal Tbk for the period 2011-2023. The method used is quantitative. The sampling technique used saturated sampling and obtained a sample of 13 years, namely the financial statements of PT. Gajah Tunggal Tbk for the period 2011-2023. Data analysis uses descriptive analysis, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination, and hypothesis testing. The population in this study is financial statements in panel form totaling 13 years. Data collection methods are observation, documentation, and literature studies. The results of this study indicate that liquidity significantly influences financial performance, as evidenced by the hypothesis test, which obtained a calculated t value > t table value (7.237 > 2.201). Sales growth significantly influences financial performance, as evidenced by the hypothesis test, which obtained a calculated t value > t table value (4.221 > 2.201). Liquidity and sales growth simultaneously significantly influence financial performance with the regression equation Y = 2.610 + 0.815+ 0.451, with a coefficient of determination of 79.1%, while the remaining 20.9% is influenced by other factors. The hypothesis test obtained a calculated F value > F table value (24.847 > 3.710).
subject: Articles
  topic: section
subject: Likuiditas; Sales Growth; Kinerja Keuangan.
  topic: keywords
subject: Liquidity; Sales Growth; Financial Performance
  topic: keywords
creator: Wahyu Eka Nursusanti
creator: Habibah Habibah
rights: Copyright (c) 2026 Wahyu Eka Nursusanti, Habibah https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
starting page: 622
ending page: 632
doi: 10.58174/km9zm671

Pengaruh Rasio Solvabilitas dan Rasio Profitabilitas terhadap Nilai Perusahaan Pada PT Indocement Tunggal Prakarsa Tbk Tahun 2014-2023
type: item
description: This study aims to determine the effect of the Solvency Ratio and Profitability Ratio on Firm Value at PT. Indocement Tunggal Prakarsa Tbk for the 2014-2023 period. The method used was a descriptive quantitative approach, with the population and all annual financial reports of PT. Indocement Tunggal Prakarsa Tbk for the 2014-2023 period, and the sample comprising the Balance Sheet and Profit and Loss Statements in the financial statements of PT. Indocement Tunggal Prakarsa. Data analysis used descriptive statistical tests, classical assumption tests, regression analysis, hypothesis testing, correlation tests, and coefficient of determination tests. The results of this study indicate that the Solvency Ratio influences Firm Value, and the hypothesis test obtained a calculated t-value > t-table (-2.735 > 2.36462) with a significant value of 0.029 < 0.05). The profitability ratio has no effect on firm value, with the calculated t-value < t-table value (-0.070 < 2.36462) and a significant value of 0.946 > 0.05. The hypothesis test yielded a calculated F-value > F-table value (5.265 > 4.47) and a significant value of 0.040 < 0.05. Thus, there is a simultaneous significant effect between the solvency ratio and the profitability ratio on firm value.
subject: Articles
  topic: section
subject: Rasio Solvabilitas; Rasio Profitabilitas; Nilai perusahaan; Debt to Equity Ratio; Net Profit Margin; Price to Book Value
  topic: keywords
subject: Solvency ratio; profitability ratio; firm value; debt to equity ratio; net profit margin; price to book value.
  topic: keywords
creator: Dina Alfiani
creator: Nani Rusnaeni2
rights: Copyright (c) 2026 Dina Alfiani, Nani Rusnaeni https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
starting page: 612
ending page: 621
doi: 10.58174/8q7kyt88

PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA KREDIT SEPEDA MOTOR BCA FINANCE CABANG KEDOYA JAKARTA BARAT
type: item
description: The purpose of this study is to determine the effect of brand image and service quality on purchasing decisions at BCA Finance Motorcycle Credit, Kedoya Branch, West Jakarta. The method used is quantitative. The sampling technique uses the Slovin formula and obtained a sample of 91 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were consumers at BCA Finance Motorcycle Credit, Kedoya Branch, West Jakarta and the number of saturated samples was 91 respondents. Data collection methods were through questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that brand image significantly influences purchasing decisions, with the hypothesis test showing tcount > ttable or (3.638 > 1.987) and supported by a sig. 0.000 < 0.05. Service quality significantly influences purchasing decisions, with the hypothesis test showing tcount > ttable or (2.044 > 1.987) and supported by a sig. 0.044 < 0.05. Brand image and service quality simultaneously significantly influence purchasing decisions, with the regression equation Y = -1.957 + 0.820X1 + 0.192X2, a coefficient of determination of 14.3%, while the remaining 85.7% is influenced by other factors. The hypothesis test shows Fcount > Ftable or (7.315 > 3.100) and supported by a sig. 0.001 < 0.05.
subject: Articles
  topic: section
subject: Brand Image; Kualitas Pelayanan; Keputusan Pembelian
  topic: keywords
subject: Brand Image; Service Quality; Purchasing Decisions
  topic: keywords
creator: Reni Angraini
creator: Elizabeth Tika Kristina Hartuti
rights: Copyright (c) 2026 Reni Angraini, Elizabeth Tika Kristina Hartuti https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
starting page: 593
ending page: 611
doi: 10.58174/mbd6fb23

PENGARUH LINGKUNGAN KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA PT. DIPO INTERNASIONAL PAHALA OTOMOTIF TANGERANG SELATAN
type: item
description: The purpose of this study was to determine the effect of work environment and leadership style on employee performance at PT. Dipo Internasional Pahala Otomotif Tangerang Selatan. The method used was quantitative. The sampling technique used the Slovin formula and obtained a sample of 92 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were employees of PT. Dipo Internasional Pahala Otomotif Tangerang Selatan and the number of saturated samples was 92 respondents. Data collection methods were through questionnaires with a Likert scale, observation, and literature studies. The results of this study were that the work environment had a significant effect on employee performance with a determination coefficient value of 66.8% and the hypothesis test obtained t count > t table or (13.459 > ​​1.986). Leadership style significantly influences employee performance with a coefficient of determination of 27.2%, and the hypothesis test obtained t count > t table or (5.804 > 1.986). The work environment and leadership style simultaneously significantly influence employee performance with a regression equation of Y = 3.602 + 1.175X1 - 0.496X2, with a coefficient of determination of 78.2%, while the remaining 21.8% is influenced by other factors. The hypothesis test obtained F count > F table or (160.016 > 3.10).
subject: Articles
  topic: section
subject: Work Environment; Leadership Style; Employee Performance
  topic: keywords
subject: Lingkungan Kerja; Gaya Kepemimpinan; Kinerja Karyawan
  topic: keywords
creator: Vanessa Naomi Tanial
creator: Bambang Sutarto
rights: Copyright (c) 2026 Vanessa Naomi Tanial, Bambang Sutarto https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-14
publication date: 2026-02-14
starting page: 43
ending page: 54
doi: 10.58174/445kdk11

Pengaruh Profitabilitas, Pertumbuhan Penjualan Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Pada PT Astra International Tbk Periode 2013-2023
type: item
description: This study aims to analyze the effect of profitability, sales growth, and firm size on firm value at PT Astra International Tbk during the period 2013-2023. This quantitative research uses secondary data derived from financial statements, with profitability (Return on Equity/ROE), sales growth (Sales Growth), and firm size (Firm Size) as independent variables, while firm value is the dependent variable, proxied by Price to Book Value (PBV). Data analysis was conducted using classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination, with a significance level of 0.05. The results show that partially, profitability (t-value = 0.831; sig. = 0.433 > 0.05) and sales growth (t-value = 0.075; sig. = 0.942 > 0.05) do not have a significant effect on firm value. In contrast, firm size has a significant negative effect on firm value (t-value = -5.473; sig. = 0.001 < 0.05) with a regression coefficient of -2.332. Simultaneously, the three independent variables have a significant effect on firm value (F-value = 14.247 > F-table = 4.35; sig. = 0.002 < 0.05). The coefficient of determination (R²) of 0.859 indicates that the independent variables explain 85.9% of the variation in firm value, while the remaining 14.1% is influenced by other factors outside the research model.
subject: Articles
  topic: section
subject: Profitabilitas (ROE)
  topic: keywords
subject: Pertumbuhan Penjualan (Sales Growth)
  topic: keywords
subject: Ukuran Perusahaan (Firm Size)
  topic: keywords
subject: Nilai Perusahaan (PBV)
  topic: keywords
subject: Profitability (ROE); Sales Growth; Firm Size; Firm Value (PBV).
  topic: keywords
creator: Ika Dian Fitriani
creator: Masno Marjohan
rights: Copyright (c) 2026 Ika Dian Fitriani, Masno Marjohan https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
starting page: 559
ending page: 592
doi: 10.58174/cx17gq67

PENGARUH MODAL KERJA DAN CURRENT RATIO TERHADAP RETURN ON ASSETS PADA PT ADIRA DINAMIKA MULTI FINANCE, TBK PERIODE 2015-2024
type: item
description: Tujuan penelitian ini adalah untuk mengetahui pengaruh Modal Kerja Dan Current Ratio Terhadap Return on Asset Pada PT Adira Dinamika Multi Finance, Tbk Periode 2015-2024. Metode yang digunakan adalah kuantitatif. Teknik pengambilan sampel menggunakan sampling jenuh dan diperoleh sampel sebanyak 10 yaitu laporan keuangan PT Adira Dinamika Multi Finance, Tbk Periode 2015-2024. Analisis data menggunakan analisis deskriptif, uji asumsi klasik, analisis regresi, koefisien korelasi, koefisien determinasi dan uji hipotesis. Populasi dalam penelitian ini adalah laporan keuangan dalam bentuk panel berjumlah 10 tahun. Metode pengumpulan data observasi, dokumentasi dan studi kepustakaan. Hasil penelitian ini adalah modal kerja tidak berpengaruh signifikan terhadap Return on Asset dengan uji hipotesis diperoleh t hitung < t tabel atau (0,764 < 2,365). Current Ratio berpengaruh positif signifikan terhadap Return on Asset dengan uji hipotesis diperoleh t hitung < t tabel atau (-0,062 < 2,306). Modal Kerja dan Current Ratio secara simultan tidak berpengaruh signifikan terhadap Return on Asset dengan persamaan regresi Y = 2,989 + 0,284 + 0,322, nilai koefisien determinasi sebesar 29,1% sedangkan sisanya sebesar 70,9% dipengaruhi oleh faktor lain. Uji hipotesis diperoleh nilai F hitung < F tabel atau (1,151 < 4,740).
subject: Articles
  topic: section
subject: Modal Kerja; Current Ratio; Return on Asset.
  topic: keywords
creator: Yulita Rahmasari Rahmasari
creator: Noryani Noryani
rights: Copyright (c) 2025 Jurnal Operasional Manajemen [JURAMA]
date: 2025-12-25
publication date: 2025-12-25
starting page: 895
ending page: 903
doi: 10.58174/r5k4ah04

PENGARUH DIGITAL MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA CV FAST PROJECT SOLUTIONS KARAWACI TANGERANG
type: item
description: Penelitian ini bertujuan untuk mengetahui pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian pada CV Fast Project Solutions Karawaci Tangerang, baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah metode kuantitatif dengan melibatkan 61 responden sebagai sampel. Teknik analisis data yang digunakan meliputi uji validitas, reliabilitas, uji asumsi klasik, uji koefisien korelasi, regresi linear berganda, koefisien determinasi, dan uji hipotesis uji t dan uji F. Hasil pengolahan data menunjukkan persamaan regresi linear berganda Y = 6,761 + 0,362X₁ + 0,479X₂.Nilai konstanta sebesar 6,761 menunjukkan bahwa jika variabel Digital Marketing dan Kualitas Pelayanan bernilai nol, maka Keputusan Pembelian tetap sebesar 6,761. Secara parsial, variabel Digital Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian dengan nilai t hitung 7,851 > t tabel 1,672 dan nilai signifikansi 0,000 < 0,05, sehingga H₀ ditolak dan H₁ diterima. Begitu pula dengan variabel Kualitas Pelayanan yang memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian dengan t hitung 8,322 > t tabel 1,672 dan signifikansi 0,000 < 0,05. Secara simultan, hasil uji F menunjukkan bahwa Digital Marketing dan Kualitas Pelayanan secara bersama-sama berpengaruh signifikan terhadap Keputusan Pembelian, dengan f hitung 40,481 > f tabel 3,156 dan nilai signifikansi 0,000 < 0,05.
subject: Articles
  topic: section
subject: Digital Marketing; Kualitas Pelayanan; Keputusan Pembelian
  topic: keywords
creator: Ahmad Sudrajat
creator: Aris Ariyanto
rights: Copyright (c) 2025 Jurnal Operasional Manajemen [JURAMA]
date: 2025-12-17
publication date: 2025-12-17
starting page: 883
ending page: 894
doi: 10.58174/r0cxzw19

Pengaruh Gaya Kepemimpinan dan Stres Kerja terhadap Kinerja Karyawan pada Universitas Pamulang
type: item
description: Penelitian ini bertujuan untuk mengetahui pengaruh Gaya Kepemimpinan dan stres Kerja terhadap Kinerja Karyawan pada Universitas Pamulang. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini adalah karyawan Universitas Pamulang yang berjumlah 100 orang. Dalam pengujiannya sendiri menggunakan uji asumsi klasik, analisis uji regresi linier sederhana dan berganda. Untuk pengujian hipotesisnya menggunakan uji t secara parsial, uji F secara simultan dan uji koefisien determinasi. Gaya Kepemimpinan memiliki pengaruh positif dan signifikan terhadap kinerja karyawan, yang berarti semakin baik gaya kepemimpinan, semakin tinggi kinerja karyawan. Stres Kerja juga berdampak positif dan signifikan pada kinerja, menunjukkan bahwa stres kerja yang baik meningkatkan keterikatan karyawan pada organisasi. Kepemimpinan dan Stres Kerja secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan. Penelitian ini menunjukkan bahwa gaya kepemimpinan dan stres kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, baik secara parsial maupun simultan. Dengan demikian, semakin baik gaya kepemimpinan dan pengelolaan stres kerja, maka kinerja karyawan di Universitas Pamulang akan semakin meningkat.
subject: Articles
  topic: section
subject: Gaya Kepemimpinan; Stres Kerja; Kinerja Karyawan
  topic: keywords
creator: Deiz Novitasari
rights: Copyright (c) 2025 Jurnal Operasional Manajemen [JURAMA]
date: 2025-10-31
publication date: 2025-10-31
starting page: 814
ending page: 822
doi: 10.58174/295zjb31

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA SIMETRI COFFEE ROASTERS JAKARTA SELATAN
type: item
description: Tujuan penelitian ini adalah untuk menganalisis pengaruh kualitas pelayanan dan promosi terhadap kepuasan konsumen pada Simetri Coffee Roaster Jakarta Selatan baik secara parsial maupun simultan. Simetri Coffe Roasters adalah sebuah usaha yang bergerak dibidang jasa F&B yang berdiri pada tahun 2018. Simetri Coffee Roasters didirikan oleh Joseph Tarigan yang memiliki latar belakang yang mendalam tentang industri kopi, dan menerima pelatihan dari SCA (Specialty Coffee Association). Metode pengumpulan data dalam penelitian ini dengan cara penyebaran angket (kuesioner). Uji analisis data dengan menggunakan uji validitas, uji reliabilitass, uji asumsi klasik, uji regresi linear berganda, uji koefisien kolerasi person, uji koefisien determinasi serta uji hipotesis (Uji t dan Uji F). Adapun jenis luaran yang ditargetkan adalah publish di jurnal nasional yang terakreditasi. Kualitas pelayanan terhadap kepuasan konsumen secara parsial terdapat pengaruh positif dan signifikan pada Simetri Coffee Roasters Jakarta Selatan. Promosi terhadap kepuasan konsumen secara parsial terdapat pengaruh positif dan signifikan antara Harga terhadap Kepuasan Konsumen Pada Simetri Coffee Roasters Jakarta Selatan. Kualitas pelayanan dan promosi terhadap kepuasan konsumen secara simultan terdapat pengaruh yang positif dan signifikan antara Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen Jakarta Selatan.
subject: Articles
  topic: section
subject: kualitas pelayanan; promosi; kepuasan konsumen
  topic: keywords
creator: Elizabeth Tika
creator: Armansyah Armansyah
creator: Budhi Prabowo
rights: Copyright (c) 2025 Jurnal Operasional Manajemen [JURAMA]
date: 2025-10-31
publication date: 2025-10-31
starting page: 802
ending page: 813
doi: 10.58174/2d1q7m31

Pengaruh Motivasi Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT Pratama Abadi Indonesia Departemen Plant 1 Di Kota Tangerang Selatan
type: item
description: Tujuan penelitian ini adalah untuk mengetahui pengaruh Motivasi Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT Pratama Abadi Indonesia Departemen Plant 1 Di Kota Tangerang Selatan baik secara parsial maupun secara simultan. Metode yang digunakan adalah kuantitatif. Teknik pengambilan sampel menggunakan rumus slovin dan diperoleh sampel dalam penelitian ini berjumlah 92 responden. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, analisis koefisien korelasi, analisis koefisien determinasi dan uji hipotesis. Hasil penelitian ini adalah motivasi kerja dan lingkungan kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan dengan persamaan regresi Y = 5907 + 0,310X1 + 0,283X2. Nilai korelasi sebesar 0,768 artinya variabel bebas dengan variabel terikat memiliki tingkat hubungan yang kuat. Nilai koefisien determinasi sebesar 59% sedangkan sisanya sebesar 41% dipengaruhi faktor lain. Uji hipotesis diperoleh nilai F hitung> F tabel atau (64,003> 2,710). Dengan demikian H0 ditolak dan H3 diterima. Artinya terdapat pengaruh signifikan secara simultan motivasi kerja dan lingkungan kerja terhadap kinerja karyawan.
subject: Articles
  topic: section
subject: Motivasi Kerja; Disiplin Kerja; Kepuasan Kerja
  topic: keywords
creator: budhi prabowo
creator: Aulia Darmawan
rights: Copyright (c) 2025 Jurnal Operasional Manajemen [JURAMA]
date: 2025-10-30
publication date: 2025-10-30
starting page: 794
ending page: 801
doi: 10.58174/asb3x427

Pengaruh Kepemimpinan Transformasional dan Kompensasi terhadap Kinerja Karyawan pada PT Inovasi Kemasan Digital Indonesia Kota Bekasi
type: item
description: This research aims to determine the influence of transformational leadership and compensation on employe performance at PT Inovasi Kemasan Digital Indonesia in Bekasi City. The research method used is quantitative with an associative approach, with a sample of 80 respondents. Data analysis includes validity tests, reliability tests, classical assumptions, simple and multiple linear regression, correlation coefficients, determination coefficients, and hypothesis testing using SPSS version 24. The research results show that transformational leadership has a significant effect on employe performance, with a simple regression equation of Y = 0.909 + 1.194, a correlation coefficient of 0.937 (very strong), and a determination value of 87.9%. Hypothesis testing showed that t- count > t-table or (12.004 > 1.990). Compensation also significantly affects employe performance with the simple regression equation Y = –3.679 + 1.489, a correlation coefficient of 0.833 (very strong), a determination value of 69.3%, and a hypothesis test showing t-count > t-table or (3.236 > 1.990). Simultaneously, transformational leadership and compensation significantly affect employe performance with the multiple regression equation Y = – 2.450 + 0.979+ 0.371, a correlation coefficient of 0.945 (very strong), a determination value of 89.3%, and a hypothesis test showing F-count > F-table or (322.079 > 3.11).
subject: Articles
  topic: section
subject: Kepemimpinan Transformasional; Kompensasi; Kinerja Karyawan
  topic: keywords
subject: Transformational Leadership, Compensation, Employe Performance.
  topic: keywords
creator: Radita Lintang Wengi
creator: Muhammad Gandung
rights: Copyright (c) 2026 Radita Lintang Wengi, Muhammad Gandung https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
starting page: 549
ending page: 558
doi: 10.58174/hkxmt732

Pengaruh Pelatihan dan Disiplin Kerja terhadap Kinerja Karyawan Devisi Engineer pada PT. Eel Avia Pratama di Tangerang
type: item
description: The purpose of this study was to determine the effect of training and work discipline on the performance of engineer division employees at PT. Eel Avia Pratama in Tangerang. The method used was quantitative. The sampling technique used saturated sampling where all members of the population were used as samples, thus the sample in this study amounted to 54 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were employees of PT. Eel Avia Pratama in Tangerang and the number of saturated samples amounted to 54 respondents. Data collection methods used questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that training significantly influences employee performance with a coefficient of determination of 19.6%, and the hypothesis test obtained t count > t table or (3.561 > 2.006). Work discipline does not significantly influence employee performance with a coefficient of determination of 0.05%, and the hypothesis test obtained t count < t table or (0.505 < 2.006). Training and work discipline simultaneously significantly influence employee performance with the regression equation Y = 41.739 + 0.616 - 0.160, the coefficient of determination is 17.5%, while the remaining 82.5% is influenced by other factors. The hypothesis test obtained F count > F table or (6.639 > 3.17).
subject: Articles
  topic: section
subject: Training; Work Discipline; Employee Performance
  topic: keywords
creator: Afrilia Asmaranti
creator: Uswatun Chasanah
rights: Copyright (c) 2026 Afrilia Asmaranti, Uswatun Chasanah https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
starting page: 534
ending page: 548
doi: 10.58174/p60t4z89

Pengaruh Beban Kerja dan Lingkungan Kerja Fisik terhadap Kinerja Karyawan pada Divisi General Repair (GR) di PT Plaza Auto Serasi Gading Serpong
type: item
description: The purpose of this study was to determine the effect of workload and physical work environment on employee performance in the General Repair (GR) Division at PT Plaza Auto Serasi Gading Serpong. The method used was quantitative. The sampling technique used saturated sampling where all members of the population were used as samples, thus the sample in this study amounted to 55 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were employees of the General Repair (GR) Division at PT Plaza Auto Serasi Gading Serpong and the number of saturated samples amounted to 55 respondents. Data collection methods used questionnaires with a Likert scale, observation, and literature studies. The results of this study are that workload has a significant effect on employee performance with a determination coefficient value of 50.2% and the hypothesis test obtained t count> t table or (5.162> 2.006) and strengthened with sig. 0.000 <0.05. The physical work environment has a significant effect on employee performance with a determination coefficient value of 34.6% and the hypothesis test obtained t count> t table or (2.802> 2.006) and strengthened with sig. 0.007 <0.05. Workload and physical work environment simultaneously have a significant effect on employee performance with the regression equation Y = 20.391 + 0.430 + 0.144, the determination coefficient value is 56.8% while the remaining 43.2% is influenced by other factors. The hypothesis test obtained F count> F table or (34.137> 3.180) and strengthened with sig. 0.000 < 0.05.
subject: Articles
  topic: section
subject: Beban Kerja; Lingkungan Kerja Fisik; Kinerja Karyawan.
  topic: keywords
subject: Workload; Physical Work Environment; Employee Performance
  topic: keywords
creator: Mohammad Sangaji
creator: Kemas Vivi Andayani
rights: Copyright (c) 2026 Mohammad Sangaji, Kemas Vivi Andayani https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
starting page: 522
ending page: 533
doi: 10.58174/2hj8yy02

Pengaruh Promosi dan Harga terhadap Volume Penjualan Mobil Bekas Toyota pada Showroom Power Auto Tangerang Selatan
type: item
description: The purpose of this study was to determine the effect of promotion and price on the sales volume of used Toyota cars at the Power Auto Showroom in South Tangerang. The method used was quantitative. The sampling technique used saturated sampling to obtain a sample of 72 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients, and hypothesis tests. The population in this study were consumers of the Power Auto Showroom in South Tangerang and the number of saturated samples was 72 respondents. Data collection methods were through questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that promotion significantly influences sales volume, with a coefficient of determination of 61.7%, and the hypothesis test obtained t count > t table or (10.621 > 1.994). Price significantly influences sales volume, with a coefficient of determination of 61.3%, and the hypothesis test obtained t count > t table or (10.520 > 1.994). Promotion and price simultaneously significantly influence sales volume, with the regression equation Y = 7.951 + 0.401 + 0.401, with a coefficient of determination of 81.6%, while the remaining 18.4% is influenced by other factors. The hypothesis test obtained F count > F table or (153.069 > 3.310).
subject: Articles
  topic: section
subject: Promotion; Price; Sales Volume.
  topic: keywords
subject: Promosi; Harga; Volume Penjualan.
  topic: keywords
creator: Audy Eka Ramdhani
creator: Rissa Hanny
rights: Copyright (c) 2026 Audy Eka Ramdhani, Rissa Hanny https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
starting page: 502
ending page: 521
doi: 10.58174/9kz1ch22

Pengaruh Persepsi Dukungan Organisasi dan Motivasi Kerja terhadap Turnover pada Karyawan Rumah Sakit Misi Rangkasbitung Lebak
type: item
description: The purpose of this study was to determine the effect of perceived organizational support and work motivation on turnover among employees of the Rangkasbitung Lebak Mission Hospital. The method used was quantitative. The sampling technique used the Slovin formula and obtained a sample of 80 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were employees of the Rangkasbitung Lebak Mission Hospital and the number of saturated samples was 80 respondents. Data collection methods were through questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that perceived organizational support significantly influences turnover, with the hypothesis test showing t count > t table or (3.126 > 1.991). Work motivation significantly influences turnover, with the hypothesis test showing t count > t table or (2.680 > 1.991). Perceptions of organizational support and work motivation simultaneously significantly influence turnover, with the regression equation Y = 13.193 + 0.286 + 0.201, with a coefficient of determination of 21.6%, while the remaining 78.4% is influenced by other factors. The hypothesis test shows that F count > F table or (7.058 > 3.11).
subject: Articles
  topic: section
subject: Perceptions of Organizational Support; Work Motivation; Turnover
  topic: keywords
creator: Mahdi Mahda Vikia
creator: Umar Hanis
rights: Copyright (c) 2026 Mahdi Mahda Vikia, Umar Hanis https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
starting page: 488
ending page: 501
doi: 10.58174/nf52rx31

Pengaruh Current Ratio dan Total Asset Turnover terhadap Return On Equity pada PT Indocement Tunggal Prakarsa Tbk Periode 2014-2023
type: item
description: The purpose of this study is to determine the effect of Current Ratio and Total Asset Turnover on Return on Equity at PT Indocement Tunggal Prakarsa Tbk for the 2014-2023 period. The method used is quantitative. The sampling technique uses saturated sampling and obtained a sample of 10 years, namely the financial statements of PT Indocement Tunggal Prakarsa Tbk for the 2014-2023 period. Data analysis uses descriptive analysis, classical assumption tests, regression analysis, correlation coefficients, determination coefficients, and hypothesis tests. The population in this study is financial statements in panel form totaling 10 years. Data collection methods are observation, documentation, and literature studies.The results of this study indicate that the Current Ratio has a significant effect on Return on Equity, as evidenced by the hypothesis test, which obtained a calculated t value > t table value or (3.307 > 2.356). Total Asset Turnover has a significant effect on Return on Equity, as evidenced by the hypothesis test, which obtained a calculated t value > t table value or (3.253 > 2.356). The Current Ratio and Total Asset Turnover simultaneously have a significant effect on Return on Equity with a regression equation of Y = -26.837 + 0.036 + 0.490, with a coefficient of determination of 69.9%, while the remaining 30.1% is influenced by other factors. The hypothesis test obtained a calculated F value > F table value or (11.464 > 4.459).
subject: Articles
  topic: section
subject: Current Ratio; Total Asset Turnover; Return On Equity.
  topic: keywords
creator: Amelia Luthfiyyah Ramadhani
creator: H.Suyatin H.Suyatin
rights: Copyright (c) 2026 Amelia Luthfiyyah Ramadhani, H. Suyatin https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-05-05
publication date: 2026-05-05
starting page: 478
ending page: 487
doi: 10.58174/vk4cy742

PENGARUH ETOS KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAIPADA SEKOLAH TINGGI AGAMA BUDDHA NEGERI SRIWIJAYA TANGERANG
type: item
description: The purpose of this study was to determine the effect of work ethic and work discipline on employee performance at Sriwijaya State Buddhist College, Tangerang. The method used was quantitative. The sampling technique used saturated sampling where all members of the population were used as samples, thus the sample in this study amounted to 60 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were employees of Sriwijaya State Buddhist College; Tangerang and the number of saturated samples amounted to 60 respondents. Data collection methods used questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that work ethic has a significant effect on employee performance with a coefficient of determination of 45.7%, and the hypothesis test obtained t count > t table or (3.796 > 2.002). Work discipline has a significant effect on employee performance with a coefficient of determination of 47.5%, and the hypothesis test obtained t count > t table or (3.879 > 2.002). Work ethic and work discipline simultaneously have a significant effect on employee performance with a regression equation of Y = 5.421 + 0.372 + 0.415, the coefficient of determination is 55.5%, while the remaining 44.5% is influenced by other factors. The hypothesis test obtained F count > F table or (34.983 > 3.16).
subject: Articles
  topic: section
subject: Work Ethic; Work Discipline; Employee Performance
  topic: keywords
creator: Mia Kholifah
creator: Umar Hanis
rights: Copyright (c) 2026 Mia Kholifah, Umar Hanis https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-14
publication date: 2026-02-14
starting page: 285
ending page: 295
doi: 10.58174/865a4147

PENGARUH KUALITAS PRODUK DAN DISKON TERHADAP KEPUTUSAN PEMBELIANPADA PT. OAKTECH NUSANTARA
type: item
description: The purpose of this study is to determine the effect of product quality and discounts on purchasing decisions at PT. Oaktech Nusantara. The method used is quantitative. The sampling technique uses the Slovin formula and obtained a sample of 97 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study is consumers of PT. Oaktech Nusantara and the number of saturated samples is 97 respondents. Data collection methods are through questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that product quality has a significant positive effect on purchasing decisions with a coefficient of determination of 68.8%, and the hypothesis test obtained t count > t table or (14.462 > 1.985). Discounts have a significant positive effect on purchasing decisions with a coefficient of determination of 69.3%, and the hypothesis test obtained t count > t table or (14.634 > 1.985). Product quality and discounts simultaneously have a significant positive effect on purchasing decisions with a regression equation of Y = 12.379 + 0.288 + 0.541, the coefficient of determination of 76.8%, while the remaining 23.2% is influenced by other factors. The hypothesis test obtained F count > F table or (159.901 > 3.093).
subject: Articles
  topic: section
subject: Kualitas Produk; Diskon; Keputusan Pembelian.
  topic: keywords
subject: Product Quality; Discount; Purchasing Decision
  topic: keywords
creator: Wantoso Wantoso
creator: Suharni Rahayu
rights: Copyright (c) 2026 Wantoso, Suharni Rahayu https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-14
publication date: 2026-02-14
starting page: 271
ending page: 284
doi: 10.58174/2yb1dk55

ANALISIS STRATEGI PEMASARAN DENGAN OPTIMALISASI KEUNGGULAN KOMPETITIF DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN PADA PT. OAKTECH NUSANTARA
type: item
description: This study aims to analyze the marketing strategy of PT. Oaktech Nusantara, emphasizing the optimization of competitive advantages in an effort to increase sales volume. This study uses a qualitative descriptive approach, with data collection through interviews, observation, and documentation, then validated using data triangulation techniques to ensure the validity of the results. Data analysis was conducted using the SWOT analysis method to identify the company's strengths, weaknesses, opportunities, and threats. The results show that PT. Oaktech Nusantara has key strengths in the form of internationally certified products, status as an exclusive agent for global brands, and a sales team with high technical competence that supports the company's credibility and competitiveness. However, there are still weaknesses such as long delivery times, relatively high product prices, and suboptimal digital promotions. Externally, the company has significant opportunities from the growth of national strategic projects and the development of digital marketing and e-commerce, but faces threats from substitute products from China and India with lower prices and faster delivery. Based on the analysis, the IFAS score was 2.35 and the EFAS score was 2.50, placing the company in Quadrant II of the Turn Around strategy or Weakness–Opportunities (WO) strategy. This strategy focuses on internal improvements through increased operational efficiency, payment system flexibility, digital marketing optimization, and enhanced marketing human resource competency. Implementation of the WO strategy is expected to minimize internal weaknesses, capitalize on external opportunities, and sustainably increase sales volume.
subject: Articles
  topic: section
subject: Strategi Pemasaran, Keunggulan Kompetitif, Analisis SWOT, Volume Penjualan.
  topic: keywords
subject: Marketing Strategy, Competitive Advantage, SWOT Analysis, Sales Volume.
  topic: keywords
creator: Ayang Nina Kusumawati
creator: Rissa Hanny
rights: Copyright (c) 2026 Ayang Nina Kusumawati, Rissa Hanny https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-14
publication date: 2026-02-14
starting page: 256
ending page: 270
doi: 10.58174/6ssvm754

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE INFINI UNTUK KALANGAN DOKTER KECANTIKAN PADA PT MARTHA INTI PERSADA DI TANGERANG
type: item
description: The purpose of this study was to determine the effect of price and product quality on purchasing decisions for Infini Skincare among cosmetic doctors at PT Martha Inti Persada in Tangerang. The method used was quantitative. The sampling technique used the Slovin formula/Rao Purba formula and obtained a sample of 37 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were consumers of PT Martha Inti Persada in Tangerang and the number of saturated samples was 37 respondents. Data collection methods were through questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that price has a significant positive effect on purchasing decisions, with a coefficient of determination of 42.6%, and the hypothesis test obtained t count > t table or (5.009 > 1.690). Product quality has a significant positive effect on purchasing decisions, with a coefficient of determination of 50.0%, and the hypothesis test obtained t count > t table or (5.911 > 1.690). Price and product quality simultaneously have a significant positive effect on purchasing decisions, with the regression equation Y = 28.757 + 0.178 + 0.208, with a coefficient of determination of 55.8%, while the remaining 44.2% is influenced by other factors. The hypothesis test obtained F count > F table or (23.736 > 3.280).
subject: Articles
  topic: section
subject: Harga; Kualitas Produk; Keputusan Pembelian.
  topic: keywords
subject: Price; Product Quality; Purchasing Decision
  topic: keywords
creator: Supriyatna Supriyatna
creator: Hastono Hastono
rights: Copyright (c) 2026 Supriyatna, H. Hastono https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-14
publication date: 2026-02-14
starting page: 245
ending page: 255
doi: 10.58174/ncgn3189

PENGARUH BUDAYA ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT OPT OILFIELD SERVICES TANGERANG
type: item
description: The purpose of this study is to determine the influence of organizational culture and work discipline on employee performance at PT OPT Oilfield Services Tangerang. The method used is quantitative. The sampling technique uses saturated sampling where all members of the population are used as samples, thus the sample in this study amounted to 70 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study where employees of PT OPT Oilfield Services Tangerang and the number of saturated samples amounted to 70 respondents. Data collection methods through questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that organizational culture significantly influences employee performance with a coefficient of determination of 57.3%, and the hypothesis test obtained t count > t table or (2.815 > 1.668). Work discipline significantly influences employee performance with a coefficient of determination of 84.9%, and the hypothesis test obtained t count > t table or (2.134 > 1.668). Organizational culture and work discipline simultaneously significantly influence employee performance with the regression equation Y = 3.402 + 0.070 + 0.961, the coefficient of determination is 85.0%, while the remaining 15.0% is influenced by other factors. The hypothesis test obtained F count > F table or (190.152 > 3.134).
subject: Articles
  topic: section
subject: Budaya Organisasi; Disiplin Kerja; Kinerja Karyawan.
  topic: keywords
subject: Organizational Culture; Work Discipline; Employee Performance
  topic: keywords
creator: Muhammad Syahroni
creator: Kamsidik Kamsidik
rights: Copyright (c) 2026 Muhammad Syahroni, Kamsidik https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-14
publication date: 2026-02-14
starting page: 233
ending page: 244
doi: 10.58174/8rd1w476

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA JURUH DENGAN PAKDE MAR DI KABUPATEN TANGERANG
type: item
description: This study aims to determine the effect of brand image and product quality on purchasing decisions at Juruh Degan Pakde Mar in Tangerang Regency. This study uses an associative quantitative method by making purchases during 2024. The sampling technique uses probability sampling with a simple random sampling method, a population of 3,850 and the number of samples is determined using the Slovin formula with an error rate of 10%, so that 98 respondents are obtained. The results of data analysis show that brand image has a significant effect on purchasing decisions with a t-count value of 2.125>1.661 and a significance value of (0.000) <0.05. Meanwhile, product quality also shows a significant effect with a t-count of 6.793> 1.661 and a significance of (0.000) <0.05. The F-test showed that both variables jointly had a significant effect on purchasing decisions, with an F-count of 22.872 > F-table of 2.699 and a significance level of 0.000 < 0.05. This finding indicates that brand image and product quality have a significant influence, both partially and simultaneously, on purchasing decisions at Juruh Degan Pakde Mar in Tangerang Regency.
subject: Articles
  topic: section
subject: Citra Merek, Kualitas Produk, Keputusan Pembelian
  topic: keywords
subject: Brand Image, Product Quality, Purchasing Decisions
  topic: keywords
creator: Ririn Novita
creator: Zelin Ferdias Capriati
rights: Copyright (c) 2026 Ririn Novita, Zelin Ferdias Capriati https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-14
publication date: 2026-02-14
starting page: 220
ending page: 232
doi: 10.58174/e7qaq768

PENGARUH LINGKUNGAN KERJA FISIK DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT. EKA BOGAINTI (HOKA-HOKA BENTO) DI AREA STORE TANGERANG SELATAN
type: item
description: The purpose of this study was to determine the influence of the physical work environment and career development on the performance of employees of PT. Eka Bogainti (Hoka-Hoka Bento) in the South Tangerang Store Area. The method used was quantitative. The sampling technique used saturated sampling where all members of the population were used as samples, thus the sample in this study amounted to 92 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were employees of PT. Eka Bogainti (Hoka-Hoka Bento) in the South Tangerang Store Area and the number of saturated samples amounted to 92 respondents. Data collection methods used questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that the physical work environment has a significant positive effect on employee performance with a coefficient of determination of 66.4%, and the hypothesis test obtained t count > t table or (13.327 > 1.987). Career development has a significant positive effect on employee performance with a coefficient of determination of 75.2%, and the hypothesis test obtained t count > t table or (16.511 > 1.987). The physical work environment and career development simultaneously have a significant positive effect on employee performance with a regression equation of Y = 3.410 + 0.361 + 0.564, the coefficient of determination is 80.0%, while the remaining 20.0% is influenced by other factors. The hypothesis test obtained F count > F table or (177.872 > 3.009).
subject: Articles
  topic: section
subject: Lingkungan Kerja Fisik; Pengembangan Karir; Kinerja Karyawan.
  topic: keywords
subject: Physical Work Environment; Career Development; Employee Performance
  topic: keywords
creator: Vikri Haris Dharma
creator: Ibrahim Bali Pamungkas
rights: Copyright (c) 2026 Vikri Haris Dharma, Ibrahim Bali Pamungkas https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-14
publication date: 2026-02-14
starting page: 207
ending page: 219
doi: 10.58174/y1bk0k47

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ICE CREAM PADA GERAI MIXUE MODERNLAND DI TANGERANG
type: item
description: The purpose of this study was to determine the effect of product quality and price on ice cream purchasing decisions at the Mixue Modernland Outlet in Tangerang. The method used was quantitative. The sampling technique used ancient rao and obtained a sample of 100 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were consumers of the Mixue Modernland Outlet in Tangerang and a sample of 100 respondents was determined. Data collection methods were through questionnaires with a Likert scale, observation, and literature studies. The results of this study were product quality had a significant positive effect on purchasing decisions with a determination coefficient value of 40.0% and the hypothesis test obtained t count > t table or (4.617 > 1.652). Price had a significant positive effect on purchasing decisions with a determination coefficient value of 53.1% and the hypothesis test obtained t count > t table or (7.374 > 1.652). Product quality and price simultaneously have a significant positive effect on purchasing decisions, with the regression equation Y = 11.117 + 0.386 + 0.588, with a coefficient of determination of 81.4%, while the remaining 16.6% is influenced by other factors. The hypothesis test obtained a calculated F value > F table, or (217.724 > 3.04).
subject: Articles
  topic: section
subject: Kualitas Produk; Harga; Keputusan Pembelian.
  topic: keywords
subject: Product Quality; Price; Purchasing Decision
  topic: keywords
creator: Sheren Lauwdicia Bastari
creator: Suharni Rahayu
rights: Copyright (c) 2026 Sheren Lauwdicia Bastari, Suharni Rahayu https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-14
publication date: 2026-02-14
starting page: 196
ending page: 206
doi: 10.58174/y2g3n059

PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MAMA HANS PASTEL DAN RISOL KABUPATEN TANGERANG
type: item
description: This study aims to determine the effect of promotion and product quality on customer satisfaction of Mama Hans Pastel and Risol in Tangerang Regency. The research method used is quantitative with questionnaires distributed to 100 respondents. Data analysis was carried out using validity test, reliability test, classical assumption test, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results showed that promotion had a significant effect on customer satisfaction with a t-value of 10,150 and a significance of 0,000 < 0,05. Product quality also had a significant effect on customer satisfaction with a t-value of 11,580 and a significance of 0,000 < 0,05. Simultaneously, promotion and product quality significantly influenced customer satisfaction with an F-value of 898,146 and a significance of 0,000 < 0,05. The coefficient of determination (R²) of 0,844 indicates that 84,4% of customer satisfaction variation can be explained by promotion and product quality. Thus, effective promotion and good product quality are proven to be key factors in enhancing customer satisfaction. Based on the research results, it is concluded that promotion has a positive and significant effect on customer satisfaction, and product quality has a positive and significant effect on customer satisfaction. The conclusion is that Mama Hans Pastel and Risol should enhance their promotion efforts so that sales and revenue can increase significantly.
subject: Articles
  topic: section
subject: Promosi; Kualitas Produk; Kepuasan Konsumen
  topic: keywords
subject: Promotion; Product Quality; Customer Satisfaction
  topic: keywords
creator: Muhammad Farhan Ismail
creator: Gojali Supiandi
rights: Copyright (c) 2026 Muhammad Farhan Ismail, Gojali Supiandi https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-14
publication date: 2026-02-14
starting page: 185
ending page: 195
doi: 10.58174/q4f8b756

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIANPADA TOKO KUKIS TANTE DARLA DI BINTARO KOTA TANGERANG SELATAN
type: item
description: The purpose of this study was to determine the effect of product quality and promotion on purchasing decisions at the Tante Darla Cookie Shop in Bintaro, South Tangerang City partially and simultaneously. The method used was quantitative. The sampling technique used the ancient Rao formula and obtained a sample of 96 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The results of this study are that product quality has a significant effect on purchasing decisions with the regression equation Y = 14.945 + 0.614, a correlation coefficient value of 0.679 (strong), a determination coefficient of 46.1% and a hypothesis test obtained t count > t table or (8.959 > 1.986). Promotion significantly influences purchasing decisions, as shown in the regression equation Y = 17.621 + 0.551, a correlation coefficient of 0.646 (strong), and a coefficient of determination of 41.7%. The hypothesis test yielded a calculated t-value > t-value (8.196 > 1.986). Product quality and promotion simultaneously significantly influence purchasing decisions, as shown in the regression equation Y = 8.191 + 0.439 + 0.362. The correlation coefficient was 0.777 (strong), and the coefficient of determination was 60.4%, while the remaining 39.6% was influenced by other variables. The hypothesis test yielded a calculated F-value > F-value (70.849 > 3.090).
subject: Articles
  topic: section
subject: Kualitas Produk, Promosi, Keputusan Pembelian.
  topic: keywords
subject: Product Quality, Promotion, Purchasing Decisions
  topic: keywords
creator: Oktoviana Roba
creator: Jasmani Jasmani
rights: Copyright (c) 2026 Oktoviana Roba, Jasmani https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-14
publication date: 2026-02-14
starting page: 171
ending page: 184
doi: 10.58174/dh6bss11

PENGARUH PELATIHAN DAN KOMITMEN ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PADA PT MUHANDAS PERMATA SARANA JAKARTA SELATAN
type: item
description: The purpose of this study was to determine the effect of training and organizational commitment on employee job satisfaction at PT Muhandas Permata Sarana, South Jakarta. The method used was quantitative. The sampling technique used saturated sampling where all members of the population were used as samples, thus the sample in this study amounted to 83 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination, and hypothesis tests. The population in this study were employees of PT Muhandas Permata Sarana, South Jakarta, and the number of saturated samples amounted to 83 respondents. Data collection methods used questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that training significantly influences employee job satisfaction with a coefficient of determination of 42.0%, and the hypothesis test obtained t count > t table or (7.657 > 1.990). Organizational commitment significantly influences employee job satisfaction with a coefficient of determination of 49.9%, and the hypothesis test obtained t count > t table or (8.990 > 1.990). Training and organizational commitment simultaneously significantly influence employee job satisfaction with the regression equation Y = 7.019 + 0.346 + 0.481, the coefficient of determination is 58.6%, while the remaining 41.4% is influenced by other factors. The hypothesis test obtained F count > F table or (56.557 > 2.720).
subject: Articles
  topic: section
subject: Pelatihan; Komitmen Organisasi; Kepuasan Kerja Karyawan.
  topic: keywords
subject: Training; Organizational Commitment; Employee Job Satisfaction
  topic: keywords
creator: Duwi Purwanto
creator: Lili Sularmi
rights: Copyright (c) 2026 Duwi Purwanto, Lili Sularmi https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-14
publication date: 2026-02-14
starting page: 157
ending page: 170
doi: 10.58174/48rv3007

Pengaruh Strategi Pemasaran Dan Service Quality Terhadap Loyalitas PelangganPada PT Permodalan Nasional Madani Mekaar (PNM) Unit Tamansari Kota Jakarta Barat
type: item
description: Tujuan penelitian ini adalah untuk mengetahui pengaruh strategi pemasaran dan service quality terhadap loyalitas pelanggan pada PT Permodalan Nasional Madani Mekaar (PNM) Unit Tamansari Kota Jakarta Barat. Metode yang digunakan adalah kuantitatif. Teknik pengambilan sampel menggunakan rumus slovin/rumus rao purba dan diperoleh sampel sebanyak 97 responden. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, koefisien korelasi, koefisien determinasi dan uji hipotesis. Populasi dalam penelitian ini adalah konsumen PT Permodalan Nasional Madani Mekaar (PNM) Unit Tamansari Kota Jakarta Barat dan jumlah sampel jenuh berjumlah 97 responden. Metode pengumpulan data melalui kuesioner dengan skala likert, observasi, dan studi kepustakaan. Hasil penelitian ini adalah strategi pemasaran berpengaruh positif signifikan terhadap loyalitas pelanggan dengan uji hipotesis diperoleh thitung > ttabel atau (5,196 > 1,699). Service quality berpengaruh positif signifikan terhadap loyalitas pelanggan dengan uji hipotesis diperoleh thitung > ttabel atau (3,976 > 1,699). Strategi pemasaran dan service quality secara simultan berpengaruh positif signifikan terhadap loyalitas pelanggan dengan diperoleh persamaan regresi Y = 2,244 + 0,222X1 + 0,641X2, nilai koefisien determinasi sebesar 38,6% sedangkan sisanya sebesar 61,4% dipengaruhi oleh faktor lain. Uji hipotesis diperoleh nilai Fhitung > Ftabel atau (29,581 > 3,093).
subject: Articles
  topic: section
subject: Strategi Pemasaran; Service Quality; Loyalitas Pelanggan
  topic: keywords
creator: M. Musyfiq Salami
creator: Siti Khotijah
rights: Copyright (c) 2025 Jurnal Operasional Manajemen [JURAMA]
date: 2025-12-29
publication date: 2025-12-29
starting page: 987
ending page: 996
doi: 10.58174/ec861q37

PENGARUH LINGKUNGAN KERJA FISIK DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN PADA CV. REFFY BONELES MANDIRI BOGOR
type: item
description: The purpose of this study was to determine the effect of the physical work environment and workload on employee performance at CV. Reffy Boneles Mandiri Bogor. The method used was quantitative. The sampling technique used saturated sampling where all members of the population were used as samples, thus the sample in this study amounted to 50 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were employees of CV. Reffy Boneles Mandiri Bogor and the number of saturated samples amounted to 50 respondents. Data collection methods were through questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that the physical work environment significantly influences employee performance, with a coefficient of determination of 16.5%, and the hypothesis test obtained t count > t table or (3.077 > 1.677). Workload significantly influences employee performance, with a coefficient of determination of 15.7%, and the hypothesis test obtained t count > t table or (-2.990 > 1.677). The physical work environment and workload simultaneously significantly influence employee performance, with the regression equation Y = 28.861 + 0.655 -0.446, the coefficient of determination is 40.6%, while the remaining 59.4% is influenced by other factors. The hypothesis test obtained F count > F table or (17.723 > 3.20).
subject: Articles
  topic: section
subject: Lingkungan Kerja Fisik, Beban Kerja, Kinerja Karyawan
  topic: keywords
subject: Physical Work Environment; Workload; Employee Performance
  topic: keywords
creator: Maulina Sunawan
creator: Suprianto Suprianto
rights: Copyright (c) 2026 Maulina Sunawan, Suprianto https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-14
publication date: 2026-02-14
starting page: 145
ending page: 156
doi: 10.58174/xgrb9q20

PENGARUH KOMUNIKASI DAN LINGKUNGAN KERJA FISIK TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA KARYAWAN PT. LUCKY INDAH KERAMIK JAKARTA PUSAT
type: item
description: The purpose of this study is to determine the effect of communication and physical work environment on employee work productivity at PT. Lucky Indah Keramik Central Jakarta. The method used is quantitative. The sampling technique uses saturated sampling where all members of the population are used as samples, thus the sample in this study amounted to 60 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study are employees of PT. Lucky Indah Keramik Central Jakarta and the number of saturated samples amounted to 60 respondents. Data collection methods through questionnaires with a Likert scale, observation, and literature studies.The results of this study indicate that communication does not significantly influence employee work productivity, with a coefficient of determination of 4.0%, and the hypothesis test obtained a calculated t<ttable or (1.556 <2.002). The physical work environment significantly influences employee work productivity, with a coefficient of determination of 37.5%, and the hypothesis test obtained a calculated t>ttable or (5.902 >2.002). Communication and the physical work environment simultaneously significantly influence employee work productivity, with the regression equation Y = 20.266 - 0.35 + 0.476, the coefficient of determination of 35.5%, while the remaining 64.5% is influenced by other factors. The hypothesis test obtained a calculated F value >Ftable or (17.230 >3.159).
subject: Articles
  topic: section
subject: Komunikasi, Lingkungan Kerja Fisik, Produktivitas Kerja
  topic: keywords
subject: Communication; Physical Work Environment; Employee Work Productivity
  topic: keywords
creator: Sandrina Sari
creator: Suprianto Suprianto
rights: Copyright (c) 2026 Sandrina Sari, Suprianto https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-14
publication date: 2026-02-14
starting page: 130
ending page: 144
doi: 10.58174/ngmz6g26