Jurnal Operasional Manajemen [JURAMA] Jurnal Operasional Manajemen [JURAMA] membahas secara rinci berbagai penelitian empiris tentang topik bisnis, manajemen. Jurnal ini menyediakan wadah pertukaran keilmuan bagi akademisi, praktisi, dan peneliti mandiri dengan menerbitkan penelitian empiris yang berkualitas, yang berfokus pada Bidang Manajemen (Sumber Daya Manusia, Pemasaran, Keuangan, Bisnis) yang mengeksplorasi praktik terbaik, materi pembelajaran, modul, dan Penelitian Class Action. Jurnal Operasional Manajemen diterbitkan Lembaga Aspirasi, Pendidikan, Penelitian dan Pengabdian Putra Bangsa (LAP4B ) Jl. H. Hamzah No.32 Pamulang Kota Tangerang Selatan. JURAMA tersedia versi Cetak (p-ISSN: 3047-3527) dan versi Online (e-ISSN: 3047-7018), secara teratur diterbitkan 4 (empat) kali dalam 1 (satu) tahun, yaitu pada bulan Februari, Mei, Agustus dan November. JURAMA terbit perdana Volume 1 Nomor 1 bulan Februari 2024.
PENGARUH LINGKUNGAN KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA PT. DIPO INTERNASIONAL PAHALA OTOMOTIF TANGERANG SELATAN
The purpose of this study was to determine the effect of work environment and leadership style on employee performance at PT. Dipo Internasional Pahala Otomotif Tangerang Selatan. The method used was quantitative. The sampling technique used the Slovin formula and obtained a sample of 92 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were employees of PT. Dipo Internasional Pahala Otomotif Tangerang Selatan and the number of saturated samples was 92 respondents. Data collection methods were through questionnaires with a Likert scale, observation, and literature studies. The results of this study were that the work environment had a significant effect on employee performance with a determination coefficient value of 66.8% and the hypothesis test obtained t count > t table or (13.459 > ​​1.986). Leadership style significantly influences employee performance with a coefficient of determination of 27.2%, and the hypothesis test obtained t count > t table or (5.804 > 1.986). The work environment and leadership style simultaneously significantly influence employee performance with a regression equation of Y = 3.602 + 1.175X1 - 0.496X2, with a coefficient of determination of 78.2%, while the remaining 21.8% is influenced by other factors. The hypothesis test obtained F count > F table or (160.016 > 3.10).
Work Environment; Leadership Style; Employee Performance
Lingkungan Kerja; Gaya Kepemimpinan; Kinerja Karyawan
Copyright (c) 2026 Vanessa Naomi Tanial, Bambang Sutarto https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH MODAL KERJA DAN CURRENT RATIO TERHADAP RETURN ON ASSETS PADA PT ADIRA DINAMIKA MULTI FINANCE, TBK PERIODE 2015-2024
Tujuan penelitian ini adalah untuk mengetahui pengaruh Modal Kerja Dan Current Ratio Terhadap Return on Asset Pada PT Adira Dinamika Multi Finance, Tbk Periode 2015-2024. Metode yang digunakan adalah kuantitatif. Teknik pengambilan sampel menggunakan sampling jenuh dan diperoleh sampel sebanyak 10 yaitu laporan keuangan PT Adira Dinamika Multi Finance, Tbk Periode 2015-2024. Analisis data menggunakan analisis deskriptif, uji asumsi klasik, analisis regresi, koefisien korelasi, koefisien determinasi dan uji hipotesis. Populasi dalam penelitian ini adalah laporan keuangan dalam bentuk panel berjumlah 10 tahun. Metode pengumpulan data observasi, dokumentasi dan studi kepustakaan. Hasil penelitian ini adalah modal kerja tidak berpengaruh signifikan terhadap Return on Asset dengan uji hipotesis diperoleh t hitung < t tabel atau (0,764 < 2,365). Current Ratio berpengaruh positif signifikan terhadap Return on Asset dengan uji hipotesis diperoleh t hitung < t tabel atau (-0,062 < 2,306). Modal Kerja dan Current Ratio secara simultan tidak berpengaruh signifikan terhadap Return on Asset dengan persamaan regresi Y = 2,989 + 0,284 + 0,322, nilai koefisien determinasi sebesar 29,1% sedangkan sisanya sebesar 70,9% dipengaruhi oleh faktor lain. Uji hipotesis diperoleh nilai F hitung < F tabel atau (1,151 < 4,740).
Modal Kerja; Current Ratio; Return on Asset.
Copyright (c) 2025 Jurnal Operasional Manajemen [JURAMA]
PENGARUH DIGITAL MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA CV FAST PROJECT SOLUTIONS KARAWACI TANGERANG
Penelitian ini bertujuan untuk mengetahui pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Keputusan Pembelian pada CV Fast Project Solutions Karawaci Tangerang, baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah metode kuantitatif dengan melibatkan 61 responden sebagai sampel. Teknik analisis data yang digunakan meliputi uji validitas, reliabilitas, uji asumsi klasik, uji koefisien korelasi, regresi linear berganda, koefisien determinasi, dan uji hipotesis uji t dan uji F. Hasil pengolahan data menunjukkan persamaan regresi linear berganda Y = 6,761 + 0,362X₁ + 0,479X₂.Nilai konstanta sebesar 6,761 menunjukkan bahwa jika variabel Digital Marketing dan Kualitas Pelayanan bernilai nol, maka Keputusan Pembelian tetap sebesar 6,761. Secara parsial, variabel Digital Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian dengan nilai t hitung 7,851 > t tabel 1,672 dan nilai signifikansi 0,000 < 0,05, sehingga H₀ ditolak dan H₁ diterima. Begitu pula dengan variabel Kualitas Pelayanan yang memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian dengan t hitung 8,322 > t tabel 1,672 dan signifikansi 0,000 < 0,05. Secara simultan, hasil uji F menunjukkan bahwa Digital Marketing dan Kualitas Pelayanan secara bersama-sama berpengaruh signifikan terhadap Keputusan Pembelian, dengan f hitung 40,481 > f tabel 3,156 dan nilai signifikansi 0,000 < 0,05.
Digital Marketing; Kualitas Pelayanan; Keputusan Pembelian
Pengaruh Gaya Kepemimpinan dan Stres Kerja terhadap Kinerja Karyawan pada Universitas Pamulang
Penelitian ini bertujuan untuk mengetahui pengaruh Gaya Kepemimpinan dan stres Kerja terhadap Kinerja Karyawan pada Universitas Pamulang. Penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini adalah karyawan Universitas Pamulang yang berjumlah 100 orang. Dalam pengujiannya sendiri menggunakan uji asumsi klasik, analisis uji regresi linier sederhana dan berganda. Untuk pengujian hipotesisnya menggunakan uji t secara parsial, uji F secara simultan dan uji koefisien determinasi. Gaya Kepemimpinan memiliki pengaruh positif dan signifikan terhadap kinerja karyawan, yang berarti semakin baik gaya kepemimpinan, semakin tinggi kinerja karyawan. Stres Kerja juga berdampak positif dan signifikan pada kinerja, menunjukkan bahwa stres kerja yang baik meningkatkan keterikatan karyawan pada organisasi. Kepemimpinan dan Stres Kerja secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan. Penelitian ini menunjukkan bahwa gaya kepemimpinan dan stres kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, baik secara parsial maupun simultan. Dengan demikian, semakin baik gaya kepemimpinan dan pengelolaan stres kerja, maka kinerja karyawan di Universitas Pamulang akan semakin meningkat.
Gaya Kepemimpinan; Stres Kerja; Kinerja Karyawan
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN KONSUMEN PADA SIMETRI COFFEE ROASTERS JAKARTA SELATAN
Tujuan penelitian ini adalah untuk menganalisis pengaruh kualitas pelayanan dan promosi terhadap kepuasan konsumen pada Simetri Coffee Roaster Jakarta Selatan baik secara parsial maupun simultan. Simetri Coffe Roasters adalah sebuah usaha yang bergerak dibidang jasa F&B yang berdiri pada tahun 2018. Simetri Coffee Roasters didirikan oleh Joseph Tarigan yang memiliki latar belakang yang mendalam tentang industri kopi, dan menerima pelatihan dari SCA (Specialty Coffee Association). Metode pengumpulan data dalam penelitian ini dengan cara penyebaran angket (kuesioner). Uji analisis data dengan menggunakan uji validitas, uji reliabilitass, uji asumsi klasik, uji regresi linear berganda, uji koefisien kolerasi person, uji koefisien determinasi serta uji hipotesis (Uji t dan Uji F). Adapun jenis luaran yang ditargetkan adalah publish di jurnal nasional yang terakreditasi. Kualitas pelayanan terhadap kepuasan konsumen secara parsial terdapat pengaruh positif dan signifikan pada Simetri Coffee Roasters Jakarta Selatan. Promosi terhadap kepuasan konsumen secara parsial terdapat pengaruh positif dan signifikan antara Harga terhadap Kepuasan Konsumen Pada Simetri Coffee Roasters Jakarta Selatan. Kualitas pelayanan dan promosi terhadap kepuasan konsumen secara simultan terdapat pengaruh yang positif dan signifikan antara Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen Jakarta Selatan.
kualitas pelayanan; promosi; kepuasan konsumen
Pengaruh Motivasi Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT Pratama Abadi Indonesia Departemen Plant 1 Di Kota Tangerang Selatan
Tujuan penelitian ini adalah untuk mengetahui pengaruh Motivasi Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT Pratama Abadi Indonesia Departemen Plant 1 Di Kota Tangerang Selatan baik secara parsial maupun secara simultan. Metode yang digunakan adalah kuantitatif. Teknik pengambilan sampel menggunakan rumus slovin dan diperoleh sampel dalam penelitian ini berjumlah 92 responden. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, analisis koefisien korelasi, analisis koefisien determinasi dan uji hipotesis. Hasil penelitian ini adalah motivasi kerja dan lingkungan kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan dengan persamaan regresi Y = 5907 + 0,310X1 + 0,283X2. Nilai korelasi sebesar 0,768 artinya variabel bebas dengan variabel terikat memiliki tingkat hubungan yang kuat. Nilai koefisien determinasi sebesar 59% sedangkan sisanya sebesar 41% dipengaruhi faktor lain. Uji hipotesis diperoleh nilai F hitung> F tabel atau (64,003> 2,710). Dengan demikian H0 ditolak dan H3 diterima. Artinya terdapat pengaruh signifikan secara simultan motivasi kerja dan lingkungan kerja terhadap kinerja karyawan.
Motivasi Kerja; Disiplin Kerja; Kepuasan Kerja
PENGARUH ETOS KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAIPADA SEKOLAH TINGGI AGAMA BUDDHA NEGERI SRIWIJAYA TANGERANG
The purpose of this study was to determine the effect of work ethic and work discipline on employee performance at Sriwijaya State Buddhist College, Tangerang. The method used was quantitative. The sampling technique used saturated sampling where all members of the population were used as samples, thus the sample in this study amounted to 60 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were employees of Sriwijaya State Buddhist College; Tangerang and the number of saturated samples amounted to 60 respondents. Data collection methods used questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that work ethic has a significant effect on employee performance with a coefficient of determination of 45.7%, and the hypothesis test obtained t count > t table or (3.796 > 2.002). Work discipline has a significant effect on employee performance with a coefficient of determination of 47.5%, and the hypothesis test obtained t count > t table or (3.879 > 2.002). Work ethic and work discipline simultaneously have a significant effect on employee performance with a regression equation of Y = 5.421 + 0.372 + 0.415, the coefficient of determination is 55.5%, while the remaining 44.5% is influenced by other factors. The hypothesis test obtained F count > F table or (34.983 > 3.16).
Work Ethic; Work Discipline; Employee Performance
Copyright (c) 2026 Mia Kholifah, Umar Hanis https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH KUALITAS PRODUK DAN DISKON TERHADAP KEPUTUSAN PEMBELIANPADA PT. OAKTECH NUSANTARA
The purpose of this study is to determine the effect of product quality and discounts on purchasing decisions at PT. Oaktech Nusantara. The method used is quantitative. The sampling technique uses the Slovin formula and obtained a sample of 97 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study is consumers of PT. Oaktech Nusantara and the number of saturated samples is 97 respondents. Data collection methods are through questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that product quality has a significant positive effect on purchasing decisions with a coefficient of determination of 68.8%, and the hypothesis test obtained t count > t table or (14.462 > 1.985). Discounts have a significant positive effect on purchasing decisions with a coefficient of determination of 69.3%, and the hypothesis test obtained t count > t table or (14.634 > 1.985). Product quality and discounts simultaneously have a significant positive effect on purchasing decisions with a regression equation of Y = 12.379 + 0.288 + 0.541, the coefficient of determination of 76.8%, while the remaining 23.2% is influenced by other factors. The hypothesis test obtained F count > F table or (159.901 > 3.093).
Kualitas Produk; Diskon; Keputusan Pembelian.
Product Quality; Discount; Purchasing Decision
Copyright (c) 2026 Wantoso, Suharni Rahayu https://creativecommons.org/licenses/by-nc-sa/4.0
ANALISIS STRATEGI PEMASARAN DENGAN OPTIMALISASI KEUNGGULAN KOMPETITIF DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN PADA PT. OAKTECH NUSANTARA
This study aims to analyze the marketing strategy of PT. Oaktech Nusantara, emphasizing the optimization of competitive advantages in an effort to increase sales volume. This study uses a qualitative descriptive approach, with data collection through interviews, observation, and documentation, then validated using data triangulation techniques to ensure the validity of the results. Data analysis was conducted using the SWOT analysis method to identify the company's strengths, weaknesses, opportunities, and threats. The results show that PT. Oaktech Nusantara has key strengths in the form of internationally certified products, status as an exclusive agent for global brands, and a sales team with high technical competence that supports the company's credibility and competitiveness. However, there are still weaknesses such as long delivery times, relatively high product prices, and suboptimal digital promotions. Externally, the company has significant opportunities from the growth of national strategic projects and the development of digital marketing and e-commerce, but faces threats from substitute products from China and India with lower prices and faster delivery. Based on the analysis, the IFAS score was 2.35 and the EFAS score was 2.50, placing the company in Quadrant II of the Turn Around strategy or Weakness–Opportunities (WO) strategy. This strategy focuses on internal improvements through increased operational efficiency, payment system flexibility, digital marketing optimization, and enhanced marketing human resource competency. Implementation of the WO strategy is expected to minimize internal weaknesses, capitalize on external opportunities, and sustainably increase sales volume.
Strategi Pemasaran, Keunggulan Kompetitif, Analisis SWOT, Volume Penjualan.
Marketing Strategy, Competitive Advantage, SWOT Analysis, Sales Volume.
Copyright (c) 2026 Ayang Nina Kusumawati, Rissa Hanny https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE INFINI UNTUK KALANGAN DOKTER KECANTIKAN PADA PT MARTHA INTI PERSADA DI TANGERANG
The purpose of this study was to determine the effect of price and product quality on purchasing decisions for Infini Skincare among cosmetic doctors at PT Martha Inti Persada in Tangerang. The method used was quantitative. The sampling technique used the Slovin formula/Rao Purba formula and obtained a sample of 37 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were consumers of PT Martha Inti Persada in Tangerang and the number of saturated samples was 37 respondents. Data collection methods were through questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that price has a significant positive effect on purchasing decisions, with a coefficient of determination of 42.6%, and the hypothesis test obtained t count > t table or (5.009 > 1.690). Product quality has a significant positive effect on purchasing decisions, with a coefficient of determination of 50.0%, and the hypothesis test obtained t count > t table or (5.911 > 1.690). Price and product quality simultaneously have a significant positive effect on purchasing decisions, with the regression equation Y = 28.757 + 0.178 + 0.208, with a coefficient of determination of 55.8%, while the remaining 44.2% is influenced by other factors. The hypothesis test obtained F count > F table or (23.736 > 3.280).
Harga; Kualitas Produk; Keputusan Pembelian.
Price; Product Quality; Purchasing Decision
Copyright (c) 2026 Supriyatna, H. Hastono https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH BUDAYA ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT OPT OILFIELD SERVICES TANGERANG
The purpose of this study is to determine the influence of organizational culture and work discipline on employee performance at PT OPT Oilfield Services Tangerang. The method used is quantitative. The sampling technique uses saturated sampling where all members of the population are used as samples, thus the sample in this study amounted to 70 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study where employees of PT OPT Oilfield Services Tangerang and the number of saturated samples amounted to 70 respondents. Data collection methods through questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that organizational culture significantly influences employee performance with a coefficient of determination of 57.3%, and the hypothesis test obtained t count > t table or (2.815 > 1.668). Work discipline significantly influences employee performance with a coefficient of determination of 84.9%, and the hypothesis test obtained t count > t table or (2.134 > 1.668). Organizational culture and work discipline simultaneously significantly influence employee performance with the regression equation Y = 3.402 + 0.070 + 0.961, the coefficient of determination is 85.0%, while the remaining 15.0% is influenced by other factors. The hypothesis test obtained F count > F table or (190.152 > 3.134).
Budaya Organisasi; Disiplin Kerja; Kinerja Karyawan.
Organizational Culture; Work Discipline; Employee Performance
Copyright (c) 2026 Muhammad Syahroni, Kamsidik https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA JURUH DENGAN PAKDE MAR DI KABUPATEN TANGERANG
This study aims to determine the effect of brand image and product quality on purchasing decisions at Juruh Degan Pakde Mar in Tangerang Regency. This study uses an associative quantitative method by making purchases during 2024. The sampling technique uses probability sampling with a simple random sampling method, a population of 3,850 and the number of samples is determined using the Slovin formula with an error rate of 10%, so that 98 respondents are obtained. The results of data analysis show that brand image has a significant effect on purchasing decisions with a t-count value of 2.125>1.661 and a significance value of (0.000) <0.05. Meanwhile, product quality also shows a significant effect with a t-count of 6.793> 1.661 and a significance of (0.000) <0.05. The F-test showed that both variables jointly had a significant effect on purchasing decisions, with an F-count of 22.872 > F-table of 2.699 and a significance level of 0.000 < 0.05. This finding indicates that brand image and product quality have a significant influence, both partially and simultaneously, on purchasing decisions at Juruh Degan Pakde Mar in Tangerang Regency.
Citra Merek, Kualitas Produk, Keputusan Pembelian
Brand Image, Product Quality, Purchasing Decisions
Copyright (c) 2026 Ririn Novita, Zelin Ferdias Capriati https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH LINGKUNGAN KERJA FISIK DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT. EKA BOGAINTI (HOKA-HOKA BENTO) DI AREA STORE TANGERANG SELATAN
The purpose of this study was to determine the influence of the physical work environment and career development on the performance of employees of PT. Eka Bogainti (Hoka-Hoka Bento) in the South Tangerang Store Area. The method used was quantitative. The sampling technique used saturated sampling where all members of the population were used as samples, thus the sample in this study amounted to 92 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were employees of PT. Eka Bogainti (Hoka-Hoka Bento) in the South Tangerang Store Area and the number of saturated samples amounted to 92 respondents. Data collection methods used questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that the physical work environment has a significant positive effect on employee performance with a coefficient of determination of 66.4%, and the hypothesis test obtained t count > t table or (13.327 > 1.987). Career development has a significant positive effect on employee performance with a coefficient of determination of 75.2%, and the hypothesis test obtained t count > t table or (16.511 > 1.987). The physical work environment and career development simultaneously have a significant positive effect on employee performance with a regression equation of Y = 3.410 + 0.361 + 0.564, the coefficient of determination is 80.0%, while the remaining 20.0% is influenced by other factors. The hypothesis test obtained F count > F table or (177.872 > 3.009).
Lingkungan Kerja Fisik; Pengembangan Karir; Kinerja Karyawan.
Physical Work Environment; Career Development; Employee Performance
Copyright (c) 2026 Vikri Haris Dharma, Ibrahim Bali Pamungkas https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ICE CREAM PADA GERAI MIXUE MODERNLAND DI TANGERANG
The purpose of this study was to determine the effect of product quality and price on ice cream purchasing decisions at the Mixue Modernland Outlet in Tangerang. The method used was quantitative. The sampling technique used ancient rao and obtained a sample of 100 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were consumers of the Mixue Modernland Outlet in Tangerang and a sample of 100 respondents was determined. Data collection methods were through questionnaires with a Likert scale, observation, and literature studies. The results of this study were product quality had a significant positive effect on purchasing decisions with a determination coefficient value of 40.0% and the hypothesis test obtained t count > t table or (4.617 > 1.652). Price had a significant positive effect on purchasing decisions with a determination coefficient value of 53.1% and the hypothesis test obtained t count > t table or (7.374 > 1.652). Product quality and price simultaneously have a significant positive effect on purchasing decisions, with the regression equation Y = 11.117 + 0.386 + 0.588, with a coefficient of determination of 81.4%, while the remaining 16.6% is influenced by other factors. The hypothesis test obtained a calculated F value > F table, or (217.724 > 3.04).
Kualitas Produk; Harga; Keputusan Pembelian.
Product Quality; Price; Purchasing Decision
Copyright (c) 2026 Sheren Lauwdicia Bastari, Suharni Rahayu https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN MAMA HANS PASTEL DAN RISOL KABUPATEN TANGERANG
This study aims to determine the effect of promotion and product quality on customer satisfaction of Mama Hans Pastel and Risol in Tangerang Regency. The research method used is quantitative with questionnaires distributed to 100 respondents. Data analysis was carried out using validity test, reliability test, classical assumption test, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results showed that promotion had a significant effect on customer satisfaction with a t-value of 10,150 and a significance of 0,000 < 0,05. Product quality also had a significant effect on customer satisfaction with a t-value of 11,580 and a significance of 0,000 < 0,05. Simultaneously, promotion and product quality significantly influenced customer satisfaction with an F-value of 898,146 and a significance of 0,000 < 0,05. The coefficient of determination (R²) of 0,844 indicates that 84,4% of customer satisfaction variation can be explained by promotion and product quality. Thus, effective promotion and good product quality are proven to be key factors in enhancing customer satisfaction. Based on the research results, it is concluded that promotion has a positive and significant effect on customer satisfaction, and product quality has a positive and significant effect on customer satisfaction. The conclusion is that Mama Hans Pastel and Risol should enhance their promotion efforts so that sales and revenue can increase significantly.
Promosi; Kualitas Produk; Kepuasan Konsumen
Promotion; Product Quality; Customer Satisfaction
Copyright (c) 2026 Muhammad Farhan Ismail, Gojali Supiandi https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIANPADA TOKO KUKIS TANTE DARLA DI BINTARO KOTA TANGERANG SELATAN
The purpose of this study was to determine the effect of product quality and promotion on purchasing decisions at the Tante Darla Cookie Shop in Bintaro, South Tangerang City partially and simultaneously. The method used was quantitative. The sampling technique used the ancient Rao formula and obtained a sample of 96 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The results of this study are that product quality has a significant effect on purchasing decisions with the regression equation Y = 14.945 + 0.614, a correlation coefficient value of 0.679 (strong), a determination coefficient of 46.1% and a hypothesis test obtained t count > t table or (8.959 > 1.986). Promotion significantly influences purchasing decisions, as shown in the regression equation Y = 17.621 + 0.551, a correlation coefficient of 0.646 (strong), and a coefficient of determination of 41.7%. The hypothesis test yielded a calculated t-value > t-value (8.196 > 1.986). Product quality and promotion simultaneously significantly influence purchasing decisions, as shown in the regression equation Y = 8.191 + 0.439 + 0.362. The correlation coefficient was 0.777 (strong), and the coefficient of determination was 60.4%, while the remaining 39.6% was influenced by other variables. The hypothesis test yielded a calculated F-value > F-value (70.849 > 3.090).
Kualitas Produk, Promosi, Keputusan Pembelian.
Product Quality, Promotion, Purchasing Decisions
Copyright (c) 2026 Oktoviana Roba, Jasmani https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH PELATIHAN DAN KOMITMEN ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PADA PT MUHANDAS PERMATA SARANA JAKARTA SELATAN
The purpose of this study was to determine the effect of training and organizational commitment on employee job satisfaction at PT Muhandas Permata Sarana, South Jakarta. The method used was quantitative. The sampling technique used saturated sampling where all members of the population were used as samples, thus the sample in this study amounted to 83 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination, and hypothesis tests. The population in this study were employees of PT Muhandas Permata Sarana, South Jakarta, and the number of saturated samples amounted to 83 respondents. Data collection methods used questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that training significantly influences employee job satisfaction with a coefficient of determination of 42.0%, and the hypothesis test obtained t count > t table or (7.657 > 1.990). Organizational commitment significantly influences employee job satisfaction with a coefficient of determination of 49.9%, and the hypothesis test obtained t count > t table or (8.990 > 1.990). Training and organizational commitment simultaneously significantly influence employee job satisfaction with the regression equation Y = 7.019 + 0.346 + 0.481, the coefficient of determination is 58.6%, while the remaining 41.4% is influenced by other factors. The hypothesis test obtained F count > F table or (56.557 > 2.720).
Pelatihan; Komitmen Organisasi; Kepuasan Kerja Karyawan.
Training; Organizational Commitment; Employee Job Satisfaction
Copyright (c) 2026 Duwi Purwanto, Lili Sularmi https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Strategi Pemasaran Dan Service Quality Terhadap Loyalitas PelangganPada PT Permodalan Nasional Madani Mekaar (PNM) Unit Tamansari Kota Jakarta Barat
Tujuan penelitian ini adalah untuk mengetahui pengaruh strategi pemasaran dan service quality terhadap loyalitas pelanggan pada PT Permodalan Nasional Madani Mekaar (PNM) Unit Tamansari Kota Jakarta Barat. Metode yang digunakan adalah kuantitatif. Teknik pengambilan sampel menggunakan rumus slovin/rumus rao purba dan diperoleh sampel sebanyak 97 responden. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, koefisien korelasi, koefisien determinasi dan uji hipotesis. Populasi dalam penelitian ini adalah konsumen PT Permodalan Nasional Madani Mekaar (PNM) Unit Tamansari Kota Jakarta Barat dan jumlah sampel jenuh berjumlah 97 responden. Metode pengumpulan data melalui kuesioner dengan skala likert, observasi, dan studi kepustakaan. Hasil penelitian ini adalah strategi pemasaran berpengaruh positif signifikan terhadap loyalitas pelanggan dengan uji hipotesis diperoleh thitung > ttabel atau (5,196 > 1,699). Service quality berpengaruh positif signifikan terhadap loyalitas pelanggan dengan uji hipotesis diperoleh thitung > ttabel atau (3,976 > 1,699). Strategi pemasaran dan service quality secara simultan berpengaruh positif signifikan terhadap loyalitas pelanggan dengan diperoleh persamaan regresi Y = 2,244 + 0,222X1 + 0,641X2, nilai koefisien determinasi sebesar 38,6% sedangkan sisanya sebesar 61,4% dipengaruhi oleh faktor lain. Uji hipotesis diperoleh nilai Fhitung > Ftabel atau (29,581 > 3,093).
Strategi Pemasaran; Service Quality; Loyalitas Pelanggan
PENGARUH LINGKUNGAN KERJA FISIK DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN PADA CV. REFFY BONELES MANDIRI BOGOR
The purpose of this study was to determine the effect of the physical work environment and workload on employee performance at CV. Reffy Boneles Mandiri Bogor. The method used was quantitative. The sampling technique used saturated sampling where all members of the population were used as samples, thus the sample in this study amounted to 50 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study were employees of CV. Reffy Boneles Mandiri Bogor and the number of saturated samples amounted to 50 respondents. Data collection methods were through questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that the physical work environment significantly influences employee performance, with a coefficient of determination of 16.5%, and the hypothesis test obtained t count > t table or (3.077 > 1.677). Workload significantly influences employee performance, with a coefficient of determination of 15.7%, and the hypothesis test obtained t count > t table or (-2.990 > 1.677). The physical work environment and workload simultaneously significantly influence employee performance, with the regression equation Y = 28.861 + 0.655 -0.446, the coefficient of determination is 40.6%, while the remaining 59.4% is influenced by other factors. The hypothesis test obtained F count > F table or (17.723 > 3.20).
Lingkungan Kerja Fisik, Beban Kerja, Kinerja Karyawan
Physical Work Environment; Workload; Employee Performance
Copyright (c) 2026 Maulina Sunawan, Suprianto https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH KOMUNIKASI DAN LINGKUNGAN KERJA FISIK TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA KARYAWAN PT. LUCKY INDAH KERAMIK JAKARTA PUSAT
The purpose of this study is to determine the effect of communication and physical work environment on employee work productivity at PT. Lucky Indah Keramik Central Jakarta. The method used is quantitative. The sampling technique uses saturated sampling where all members of the population are used as samples, thus the sample in this study amounted to 60 respondents. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study are employees of PT. Lucky Indah Keramik Central Jakarta and the number of saturated samples amounted to 60 respondents. Data collection methods through questionnaires with a Likert scale, observation, and literature studies.The results of this study indicate that communication does not significantly influence employee work productivity, with a coefficient of determination of 4.0%, and the hypothesis test obtained a calculated t<ttable or (1.556 <2.002). The physical work environment significantly influences employee work productivity, with a coefficient of determination of 37.5%, and the hypothesis test obtained a calculated t>ttable or (5.902 >2.002). Communication and the physical work environment simultaneously significantly influence employee work productivity, with the regression equation Y = 20.266 - 0.35 + 0.476, the coefficient of determination of 35.5%, while the remaining 64.5% is influenced by other factors. The hypothesis test obtained a calculated F value >Ftable or (17.230 >3.159).
Komunikasi, Lingkungan Kerja Fisik, Produktivitas Kerja
Communication; Physical Work Environment; Employee Work Productivity
Copyright (c) 2026 Sandrina Sari, Suprianto https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH CURRENT RATIO DAN DEBT TO EQUITY RATIO TERHADAP RETURN ON ASSET PADA SEKTOR KOSMETIK DAN KEPERLUAN RUMAH TANGGA YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2020 – 2024
This study aims to determine the effect of the Current Ratio (CR) and Debt to Equity Ratio (DER) on Return on Asset (ROA) in the cosmetics and household needs sector listed on the Indonesia Stock Exchange (IDX) for the 2020–2024 period. The research method used in this study is a quantitative method with a descriptive approach. The population used consists of companies in the cosmetics and household needs sector on the Indonesia Stock Exchange, with a sample of six (6) companies that meet the sampling criteria. The analytical techniques used in this study are descriptive statistics, model selection tests, classical assumption tests, panel data regression tests, and hypothesis testing. Based on the research results, the Current Ratio (CR) variable partially has no significant effect on Return on Asset (ROA), as evidenced by a t-count value of 0.452207 < t-table 2.04841 and a significance value of 0.6547 > 0.05. Meanwhile, the Debt to Equity Ratio (DER) variable in the partial test obtained a t-count value of 2.628076 > t-table 2.04841 with a significance value of 0.0140 < 0.05, indicating that the Debt-to-Equity Ratio (DER) partially has a significant effect on Return on Asset (ROA). In the F-test, an F-statistic of 3.745474 > F-table 3.35 with a significance value of 0.036677 < 0.05 was obtained, thus it is concluded that the Current Ratio (CR) and Debt to Equity Ratio (DER) variables simultaneously have a significant effect on Return on Asset (ROA) of companies in the cosmetics and household needs sector on the Indonesia Stock Exchange (IDX).
Current Ratio; Debt to Equity Ratio; Return on Asset
Copyright (c) 2026 Sarah Dian Pitaloka, Sawukir https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH PERPUTARAN KAS CURRENT RATIO DAN TOTAL ASSET TURNOVER TERHADAP RETURN ON ASSET PADA PT AKASHA WIRA INTERNASIONAL TBK PERIODE 2013 - 2023
This study aims to determine the Effect of Cash Turnover, Current Ratio, and Total Asset Turnover on Return on Assets at PT Akasha Wira Internasional Tbk for the 2013-2023 Period. This study uses an associative quantitative research method with hypothesis testing. The population used in this study is the data contained in the financial statements of PT Akasha Wira Internasional Tbk for the 2013-2023 Period. The samples used in this study are cash flow statements, financial position statements, and profit and loss statements of PT Akasha Wira Internasional Tbk for the 2013-2023 Period. The data analysis techniques used are descriptive statistical tests, classical assumption tests, multiple linear regression tests, and hypothesis tests (t-tests and F-tests). and determination coefficient test with the help of STATA (Statistics and Data) version 14 program. Based on the hypothesis testing, the results of Cash Turnover do not have a significant effect on Return On Assets with t count < t table (1.26 < 2.36462) and significant 0.249 > 0.05. Current Ratio does not have a significant effect on Return On Assets with t count < t table (2.14 < 2.36462) and significant 0.70 > 0.05. Total Asset Turnover does not have a significant effect on Return On Assets with t count < t table (0.64 < 2.36462) and significant 0.542 > 0.05. together Cash Turnover. Current Ratio and Total Asset Turnover have a significant effect on Return On Assets 9.79 > 4.35 and 0.0067 < 0.05.
Perputaran Kas; Current Ratio; Total Asset Turnover; Return On Asset
Cash Turnover. Current Ratio. Total Asset Turnover. Return on Assets
Copyright (c) 2026 Amanda Putri Febran, Achmad Ludyy https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH SOLVABILITAS, PROFITABILITAS DAN HARGA SAHAM TERHADAP NILAI PERUSAHAAN PADA PT GUDANG GARAM TBK PERIODE 2013-2023
The purpose of this study is to determine the effect of solvency, profitability and stock prices on company value at PT Gudang Garam Tbk for the 2013-2023 period. The method used is quantitative. The sampling technique uses saturated sampling and obtained 11 samples, namely the financial statements of PT Gudang Garam Tbk for the 2013-2023 period. Data analysis uses descriptive analysis, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis testing. The population in this study is financial statements in the form of panels totaling 11 years. Data collection methods are observation, documentation and literature studies. The results of this study are that the Debt to asset ratio does not have a significant effect on company value with the hypothesis test obtained t count < t table or (1.164 < 2.364). Return on equity does not significantly influence firm value, with the hypothesis test showing a calculated t-value <t-table value (-1.168 <2.364). Stock price does not significantly influence firm value, with the hypothesis test showing a calculated t-value <t-table value (2.293 <2.364). Debt to asset ratio, return on equity, and stock price simultaneously significantly influence firm value, with the regression equation Y = 259 - 0.047 + 0.070 + 2.848, with a coefficient of determination of 80.0%, while the remaining 20.0% is influenced by other factors. The hypothesis test shows a calculated F-value > F-table value (9.308 > 4.35).
Solvabilitas, Profitabilitas, Harga Saham, Nilai Perusahaan.
Solvency, Profitability, Stock Price, Firm Value
Copyright (c) 2026 Irma Maulia Rustari, Masno Marjohan https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH NET PROFIT MARGIN (NPM) DAN TOTAL ASSET TURNOVER (TATO) TERHADAP HARGA SAHAM PADA PT ACE HARDWARE INDONESIA TBK PERIODE 2014-2023
The purpose of this study is to determine the effect of Net Profit Margin (NPM) and Total Asset Turnover (TATO) on Stock Prices at PT Ace Hardware Indonesia Tbk for the 2014-2023 period. The method used is quantitative. The sampling technique uses saturated sampling and obtained a sample of 10 years, namely the financial statements of PT Ace Hardware Indonesia Tbk for the 2014-2023 period. Data analysis uses descriptive analysis, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study is financial statements in panel form totaling 10 years. Data collection methods are observation, documentation and literature studies. The results of this study are Net Profit Margin has a significant effect on Stock Prices as evidenced by the hypothesis test obtained t count> t table or (1.027> 2.365). Total Asset Turnover has a significant effect on Stock Prices as evidenced by the hypothesis test obtained t count> t table or (3.838> 2.365). Net Profit Margin and Total Asset Turnover simultaneously significantly influence Stock Price, with the regression equation Y = 38.364 - 0.066 + 0.248, with a coefficient of determination of 94.1%, while the remaining 5.9% is influenced by other factors. The hypothesis test obtained a calculated F value > F table, or (20.984 > 4.740).
Net Profit Margin; Total Asset Turnover; Harga Saham.
Net Profit Margin; Total Asset Turnover; Stock Price.
Copyright (c) 2026 Tufatul Lailiyah, Supatmin https://creativecommons.org/licenses/by-nc-sa/4.0
PENGARUH LOAN TO DEPOSIT RATIO, NON PERFORMING LOAN DAN BEBAN OPERASIONAL PENDAPATAN OPERASIONAL TERHADAP NILAI PERUSAHAAN PADA PT BANK RAKYAT INDONESIA (PERSERO) TBK PERIODE 2015-2024
The purpose of this study is to determine the effect of Loan to Deposit Ratio, Non-Performing Loan and Operating Expenses Operating Income on Company Value at PT Bank Rakyat Indonesia (Persero) Tbk Period 2015-2024. The method used is quantitative. The sampling technique uses saturated sampling and obtained a sample of 10, namely the financial statements of PT Bank Rakyat Indonesia (Persero) Tbk Period 2015-2024. Data analysis uses descriptive analysis, classical assumption test, regression analysis, correlation coefficient, determination coefficient and hypothesis test. The population in this study is financial statements in the form of a panel totaling 10 years. Data collection methods are observation, documentation and literature study. The results of this study are that the Loan to Deposit Ratio has a significant negative effect on Company Value with the hypothesis test obtained t count > t table or (-3.755 > 2.447). Non-Performing Loans do not have a significant effect on Company Value with the hypothesis test obtained t count < t table or (1.568 < 2.447). Operating Expenses Operating Income has a significant negative effect on Company Value with the hypothesis test obtained t count > t table or (-2.886 > 2.447). Loan to Deposit Ratio, Non-Performing Loans and Operating Expenses Operating Income simultaneously have a significant effect on Company Value with the regression equation Y = 85.138 - 0.019X1 + 0.240X2 - 0.074X3, the coefficient of determination value is 57.8% while the remaining 42.2% is influenced by other factors. The hypothesis test obtained the calculated F value > F table or (5.106 > 4.757).
Loan to Deposit Ratio; Non-Performing Loan; Operating Expenses; Operating Income; Company Value
Copyright (c) 2026 Uges Agnessia, Yulianto https://creativecommons.org/licenses/by-nc-sa/4.0
Pengaruh Kepemilikan Manajerial, Return On Asset Dan Kebijakan DevidenTerhadap Nilai Perusahaan Studi Empiris Pada Perusahaan Sektor Consumer Non-Cyclicals yang Terdaftar di Bursa Efek Indonesia Tahun 2019-2023
Tujuan dari penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh kepemilikan manajerial, return on asset, dan kebijakan deviden terhadap nilai perusahaan studi empiris pada perusahaan sektor consumer non-cyclicals yang terdaftar di Bursa Efek Indonesia tahun 2019-2023. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik analisis regresi data panel. Populasi pada penelitian ini yaitu perusahaan yang terdaftar di Bursa Efek Indonesia dalam kategori perusahaan sektor consumer non-cyclicals yang diambil dari tahun 2019-2023 yaitu sebanyak 21 perusahaan. Hasil penelitian menunjukkan bahwa kepemilikan manajerial tidak berpengaruh terhadap nilai perusahaan dengan memiliki nilai probabilitas 0.6463 lebih besar dari 0.05 (0.6463 > 0.05). Return on asset berpengaruh signifikan terhadap nilai perusahaan dengan memiliki nilai probabilitas 0.0002 lebih kecil dari 0.05 (0.0002 < 0.05). Kebijakan deviden tidak berpengaruh terhadap nilai perusahan dengan memiliki nilai probabilitas 0.8547 lebih besar dari 0.05 (0.8547 > 0.05). Dengan demikian secara parsial return on asset yang berpengaruh signifikan, namun secara simultan ketiga variabel kepemilikan manajerial, return on asset, kebijakan deviden berpengaruh signifikan terhadap nilai perusahaan
Kepemilikan Manajerial, Return On Asset (ROA), Kebijakan Deviden dan Nilai Perusahaan
Pengaruh Net Profit Margin dan Current Ratio terhadap Harga Saham pada PT Pembangunan Jaya Ancol Tbk Periode 2015-2024
Tujuan penelitian ini adalah untuk mengetahui pengaruh Net Profit Margin Dan Current Ratio Terhadap Harga Saham Pada PT Pembangunan Jaya Ancol Tbk Periode 2015-2024. Metode yang digunakan adalah kuantitatif. Teknik pengambilan sampel menggunakan sampling jenuh dan diperoleh sampel sebanyak 10 yaitu laporan keuangan PT Pembangunan Jaya Ancol Tbk Periode 2015-2024. Analisis data menggunakan analisis deskriptif, uji asumsi klasik, analisis regresi, koefisien korelasi, koefisien determinasi dan uji hipotesis. Populasi dalam penelitian ini adalah laporan keuangan dalam bentuk panel berjumlah 10 tahun. Metode pengumpulan data observasi, dokumentasi dan studi kepustakaan. Hasil penelitian ini adalah net profit margin tidak berpengaruh signifikan terhadap harga saham dengan uji hipotesis diperoleh t hitung < t tabel atau (0,493 < 2,365). Current ratio tidak berpengaruh signifikan terhadap harga saham dengan uji hipotesis diperoleh t hitung < t tabel atau (1,534 < 2,306). Net profit margin dan current ratio secara simultan tidak berpengaruh signifikan terhadap harga saham dengan persamaan regresi Y = 140,655 + 0,2,250X1 + 0,11,909X2, nilai koefisien determinasi sebesar 43,6% sedangkan sisanya sebesar 56,4% dipengaruhi oleh faktor lain. Uji hipotesis diperoleh nilai F hitung > F tabel atau (2,710 < 4,740).
Net Profit Margin; Current Ratio; Harga Saham.
Pengaruh Budaya Organisasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Eka Boga Inti Store (Hoka-Hoka Bento) Ciater Tangerang Selatan
Tujuan penelitian ini adalah untuk mengetahui pengaruh secara parsial maupun simultan Budaya Organisasi dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Eka Boga Inti Store (Hoka-Hoka Bento) Ciater Tangerang, populasi dalam penelitian ini berjumlah 52, dan jumlah sampel 52 responden. Metode analisa data menggunakanan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier, uji korelasi, uji koefisien determinasi, uji t dan uji F dengan bantuan software SPSS versi 28. Berdasarkan hasil penenlitian variabel Budaya Organisasi (X1) mempunyai pengaruh positif dan signifikan terhadap Kinerja Karyawan (Y) diperoleh dari hasil nilai thitung > t tabel atau (5.057 > 0.05) dengan nilai ρ value < Sig. 0,05 atau ( 0,001< 0,05) yang menunjukkan bahwa terdapat pengaruh yang signifikan antara Budaya Organisasi (X1) terhadap Kinerja Karyawan (Y). Variabel Lingkungan Kerja (X2) berpengaruh signifikan terhadap Kinerja Karyawan (Y), hal ini ditunjukan dari hasil perhitungan thitung< t tabel atau (4.313 < 2.009) dengan nilai ρ value > Sig.0,05 atau (0,001 > 0,05), yang menunjukkan bahwa terdapat pengaruh yang signifikan antara Lingkungan Kerja (X2) terhadap Kinerja Karyawan (Y). Secara simultan variabel Budaya Organisasi (X1) dan Lingkungan Kerja (X2) berpengaruh positif dan signifikan terhadap Kinerja Karyawan (Y). Hal ini ditunjukkan dari hasil perhitungan nilai FHitung > Ftabel atau (17.003 > 3.187), hal ini juga diperkuat dengan ρ value < Sig.0,05 atau ( 0,001 < 0,05). Hasil koefisien determinasi (r2) = 40.5% variabel Kinerja Karyawan (Y) dipengaruhi oleh Budaya Organisasi (X1) dan Lingkungan Kerja (X2), sedangkan sisanya 59.5% dipengaruhi oleh variabel bebas lainnya yang tidak diteliti dalam penelitian ini.
Pengaruh Kompetensi Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Klinik Pertamina IHC Jakarta Selatan
Penelitian ini bertujuan untuk mengetahui pengaruh Kompetensi dan Disiplin kerja terhadap kinerja karyawan pada Klinik Pertamina IHC Jakarta Selatan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Teknik pengambilan sampel menggunakan sampling jenuh dan sampel dalam penelitian ini berjumlah 69 responden. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, analisis koefisien korelasi, analisis koefisien determinasi dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa: (1) Kompetensi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan persamaan regresi Y = 7,049 + 0,820X1, nilai korelasi sebesar 0,749. Nilai koefisien determinasi sebesar 56,1%. Uji hipotesis diperoleh t hitung 5,144 > t tabel 1,996 dan nilai signifikan 0,000 < 0,05. (2) Disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan persamaan regresi Y = 13,049 + 0,671X2, nilai korelasi sebesar 0,679. Nilai koefisien determinasi sebesar 46,1%. Uji hipotesis diperoleh nilai t hitung 3,054 > t tabel 1,996 dan nilai signifikan 0,003 < 0,05. (3) Kompetensi kerja dan Disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan persamaan regresi Y = 4,428 + 0,585X1 + 0,313X2, nilai koefisien korelasi 0,785. Nilai koefisien determinasi sebesar 61,5%. Uji hipotesis diperoleh nilai F hitung 52,818 > F tabel 3,136 dan nilai signifikan sebesar 0,000 < 0,05. Hasil ini menunjukkan bahwa Kompetensi memberikan pengaruh yang lebih dominan dibandingkan Disiplin Kerja dalam meningkatkan kinerja. Penelitian ini menegaskan pentingnya keseimbangan antara penerapan Kompetensi yang efektif dengan pembinaan kedisiplinan kerja karyawan untuk mencapai peningkatan kinerja yang optimal.
PENGARUH DANA PIHAK KETIGA DAN LOAN TO DEPOSIT RATIO (LDR) TERHADAP LABA BERSIH PADA PT BANK CIMB NIAGA TBK PERIODE 2014-2023
Penelitian ini bertujuan untuk menganalisis pengaruh Dana Pihak Ketiga (DPK) dan Loan to Deposit Ratio (LDR) terhadap Laba Bersih pada PT Bank CIMB Niaga Tbk periode 2019–2023. Dalam penelitian ini menggunakan 1 perusahaan dengan periode 10 tahun. Data yang digunakan dalam penelitian ini adalah data sekunder yang bersumber dari laporan keuangan tahunan PT Bank CIMB Niaga Tbk selama periode penelitian yang dipublikasikan oleh Bursa Efek Indonesia (BEI). Metode penelitian yang digunakan adalah kuantitatif dengan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel x1 menunjukan Dana Pihak Ketiga secara parsial berpengaruh positif dan signifikan terhadap Laba Bersih dengan nilai Thitung (7,550) > Ttabel (2,110) dan nilai signifikansi 0,001 (< 0,05). Demikian pula hasil variabel x2 menunjukan Loan to Deposit Ratio (LDR) berpengaruh positif dan signifikan terhadap Laba Bersih dengan nilai thitung (4,753) > ttabel (2,110) dan nilai signifikansi 0,002 (< 0,05). Secara simultan, DPK dan LDR berpengaruh signifikan terhadap Laba Bersih dengan nilai Fhitung (34,352) > Ftabel (3,590) dan nilai signifikansi sebesar 0,001 yang berarti sig. 0,001 < 0,05.
Dana Pihak Ketiga; Loan to Deposit Ratio; Laba Bersih