MEMBANGUN LOYALITAS BRAND MELALUI STORYTELLING DI MEDIA SOSIAL DI SMA PGRI 2 DEPOK
DOI:
https://doi.org/10.58174/myg1aa69Keywords:
Storytelling, loyalitas merek, media sosial, branding, literasi digital., Storytelling, brand loyalty, social media, branding, digital literacyAbstract
This Community Service Program (PKM) was conducted at SMA PGRI 2 Depok with the aim of providing students with an understanding of the importance of storytelling strategies in building brand loyalty through social media. The rapid development of social media has made the ability to create engaging and communicative content one of the essential skills in the digital era. Through this program, participants were educated on the concepts of branding, consumer loyalty, and effective storytelling techniques in digital content creation.
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