EDUKASI CERDAS KELOLA UANG DENGAN PROGRAM LITERASI KEUANGAN BERBASIS FENOMENA FLEXING MEDIA SOSIAL BAGI SISWA SMK MULIA BUANA PARUNG PANJANG BOGOR
DOI:
https://doi.org/10.58174/y9af8p11Keywords:
Literasi Keuangan; Flexing; Media Sosial; Siswa SMK; Pengabdian Kepada Masyarakat, Financial Literacy; Flexing; Social Media; Vocational High School Students; Community ServiceAbstract
The massive growth of social media has given rise to the phenomenon of flexing-the open display of wealth and consumptive lifestyles in digital spaces. The 2024 National Survey on Financial Literacy and Inclusion (SNLIK) recorded that the 15-17 age group had the lowest national financial literacy index at only 51.70 percent. This gap between high flexing content exposure and low financial literacy among vocational high school (SMK) students underpins this Community Service Program. The program aims to improve the financial literacy of students at SMK Mulia Buana Parung Panjang Bogor through smart money-management education grounded in the social media flexing phenomenon. Methods included interactive lectures, group discussions, social media case studies, and simple financial management simulations conducted over three days (March 15-17, 2026). Results showed significant improvements in student understanding of financial literacy concepts, the ability to distinguish needs from wants, and simple financial planning skills. A total of 92% of participants rated the program as very beneficial and 87% felt more confident in managing their personal finances. This program proved effective in raising digital-social-phenomenon-based financial literacy awareness and contributed to shaping wise, independent, and responsible financial character among students.
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