Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Konsumen Yang Menggunakan Jasa Pengiriman J&T Express Cabang Ciputat Kota Tangerang Selatan

Abstract

The aim of this research is to determine the influence of promotions and service quality on purchasing decisions at J&T Express Ciputat Branch, South Tangerang City. The method used is quantitative. The sampling technique used saturated sampling and a sample of 99 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination and hypothesis testing. The population in this research is consumers of J&T Express, Ciputat Branch, South Tangerang City and the total sample size is 99 respondents in 2023. Data collection methods are through questionnaires with a Likert scale, observation and literature study. The results of this research are that promotions have a significant effect on purchasing decisions with a coefficient of determination value of 36.4% and the hypothesis test obtained t count > t table or (8.831 > 1.985). Service quality has a significant effect on purchasing decisions with a coefficient of determination value of 40.2% and hypothesis testing obtained t count > t table or (7.768 > 1.985). Promotion and service quality simultaneously have a significant effect on purchasing decisions with the regression equation Y = 8.108 + 0.443X1 + 0.353X2 The coefficient of determination is 55.3% while the remaining 44.7% is influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (59.333 > 2.700).