Pengaruh Literasi Keuangan Dan Perilaku Keuangan Terhadap Perilaku Keputusan Investasi Individu (Studi Kasus Pada Mahasiswa Manajemen Reguler C Tahun 2022-2023 di Universitas Pemulang)

Abstract

The aim of this research is to determine the influence of financial literacy and financial behavior on individual investment decision behavior (Case Study of Regular C Management Students in 2022-2023 at Pemulang University). The method used is quantitative. The sampling technique used census sampling and a sample of 200 respondents was obtained. Data analysis uses validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, coefficients of determination and hypothesis testing. The population in this study were Regular C Management Students for 2022-2023 at Pemulang University and the number of samples used was 200 respondents. Data collection methods are through questionnaires with a Likert scale, observation, and literature study. The results of this research are that financial literacy has a significant effect on individual investment decision behavior with a coefficient of determination value of 36.1% and the hypothesis test obtained t count > t table or (15.915 > 1.652). Financial behavior has a significant effect on individual investment decision behavior with a coefficient of determination value of 57.7% and hypothesis testing obtained t count > t table or (16.440 > 1.652). Financial literacy and financial behavior simultaneously have a significant effect on individual investment decision behavior with the regression equation Y = 6.540 + 0.239X1+ 0.216X2, the coefficient of determination value is 63.3% while the remaining 36.7% is influenced by other factors. Hypothesis testing obtained a calculated F value > F table or (169.732 > 3.040).