PENGARUH NET PROFIT MARGIN (NPM) DAN TOTAL ASSET TURNOVER (TATO) TERHADAP HARGA SAHAM PADA PT ACE HARDWARE INDONESIA TBK PERIODE 2014-2023
DOI:
https://doi.org/10.58174/bzhp8z76Keywords:
Net Profit Margin; Total Asset Turnover; Harga Saham., Net Profit Margin; Total Asset Turnover; Stock Price.Abstract
The purpose of this study is to determine the effect of Net Profit Margin (NPM) and Total Asset Turnover (TATO) on Stock Prices at PT Ace Hardware Indonesia Tbk for the 2014-2023 period. The method used is quantitative. The sampling technique uses saturated sampling and obtained a sample of 10 years, namely the financial statements of PT Ace Hardware Indonesia Tbk for the 2014-2023 period. Data analysis uses descriptive analysis, classical assumption tests, regression analysis, correlation coefficients, determination coefficients and hypothesis tests. The population in this study is financial statements in panel form totaling 10 years. Data collection methods are observation, documentation and literature studies. The results of this study are Net Profit Margin has a significant effect on Stock Prices as evidenced by the hypothesis test obtained t count> t table or (1.027> 2.365). Total Asset Turnover has a significant effect on Stock Prices as evidenced by the hypothesis test obtained t count> t table or (3.838> 2.365). Net Profit Margin and Total Asset Turnover simultaneously significantly influence Stock Price, with the regression equation Y = 38.364 - 0.066 + 0.248, with a coefficient of determination of 94.1%, while the remaining 5.9% is influenced by other factors. The hypothesis test obtained a calculated F value > F table, or (20.984 > 4.740).
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