MEDIA SOSIAL SEBAGAI MESIN PENJUALAN: STUDI EFEKTIVITAS PROMOSI PRODUK PADA KEGIATAN KEWIRAUSAHAAN BERBASIS SEKOLAH
DOI:
https://doi.org/10.58174/cmh29t44Keywords:
Community Service, Social Media, Sales Improvement, Entrepreneurship, School Environment, Digital Marketing.Abstract
This article examines the effectiveness of product promotion through social media in increasing sales within school-based entrepreneurial activities, with a focus on Community Service (PKM) conducted at SMA Muhammadiyah 25 Setiabudi Pamulang on April 17, 2026. Utilizing a participatory practical training approach involving 50 active students, this study reveals that simple digital marketing training covering account management, creative content creation, cross-platform marketing strategies, and audience engagement techniques can equip young entrepreneurs with professional-grade digital skills. The findings demonstrate a direct correlation between enhanced digital visibility and significant growth in sales volume. Multiple students reported substantial increases in product orders within just one week of implementing these techniques. Furthermore, the activity successfully expanded market reach beyond traditional school boundaries, strengthened brand awareness, facilitated direct consumer feedback, and promoted cost-efficient marketing. This article provides practical insights for both students and educators on optimizing social media as an effective and accessible marketing tool, ultimately nurturing a generation of digitally literate and entrepreneurially minded youth.
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