PENTINGNYA MANAJEMEN DIGITAL MARKETING DALAM DUNIA INDUSTRI

Abstract

The development of digital technology has brought significant changes to the industrial world, especially in the field of marketing. Marketing management and digital marketing have become important skills that vocational school students need to understand in preparation for entering the workforce and facing competition in the modern industrial era. This activity aims to improve students’ understanding of the importance of marketing management in the industrial world and to equip students with digital entrepreneurship skills based on technology and social media. The activity was carried out at SMK Nusantara 1 Ciputat through material presentations, discussions, and simple practice of using social media as a marketing tool. The results showed that students demonstrated high enthusiasm and experienced increased understanding of digital marketing strategies, social media utilization, and the importance of creativity in product promotion. In addition, students were able to create simple promotional content as an application of digital marketing. Through this activity, students are expected to be better prepared to face the increasingly digital-based industrial world and to develop independent entrepreneurial skills.