Jurnal Manajemen & Pendidikan [JUMANDIK]
Jurnal Manajemen & Pendidikan [JUMANDIK] Jurnal Manajemen & Pendidikan [JUMANDIK] membahas secara rinci berbagai penelitian empiris tentang topik bisnis, manajemen, dan pendidikan. Jurnal ini menyediakan wadah pertukaran keilmuan bagi akademisi, praktisi, dan peneliti mandiri dengan menerbitkan penelitian empiris yang berkualitas, yang berfokus pada Bidang Manajemen (Sumber Daya Manusia, Pemasaran, Keuangan, Bisnis dan Pendidikan) yang mengeksplorasi praktik terbaik, materi pembelajaran, modul, dan Penelitian Class Action. Jurnal Manajemen & Pendidikan [JUMANDIK] diterbitkan Lembaga Aspirasi, Pendidikan, Penelitian dan Pengabdian Putra Bangsa (LAP4B ) Jl. H. Hamzah No.32 Pamulang Kota Tangerang Selatan. JUMANDIK tersedia versi Cetak (p-ISSN: 2963-8755) dan versi Online (e-ISSN: 2963-2684), secara teratur diterbitkan 3 (tiga) kali dalam 1 (satu) tahun, yaitu pada bulan September, Januari, dan Mei. JUMANDIK terbit perdana Volume 1 Nomor 1 bulan September 2022. situs depo 5k
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA RISKA. HANDMADE KOTA TANGERANG SELATAN
This research aims to determine the influence of price and service quality on purchasing decisions at Riska. Handmade South Tangerang either partially or simultaneously. The research method used a quantitative method that was associative in nature. The sampling technique used in this research was 100 respondents. Data analysis techniques used instrument tests, namely validity and reliability tests, classic assumption tests, namely normality test, multicollinearity test, autocorrelation test, heteroscedasticity test, simple linear regression test, multiple linear regression test, correlation coefficient test, determination coefficient test and hypothesis test, namely t test and f test. The results of this research were that price has a significant effect on purchasing decisions. By testing the hypothesis, the t value was obtained tcount > ttable (12.838 > 1.984). Service quality has a significant effect on purchasing decisions. By testing the hypothesis, the t value was obtained tcount > ttable (13.678 > 1,984). Price and service quality simultaneously have a significant effect on purchasing decisions with hypothesis testing obtained fcount > ftable (122.978 > 3.090). Thus, could be concluded that price and service quality have a positive and significant effect on purchasing decisions at Riska. Handmade. The coefficient of determination of influence or contribution of simultaneous influence was 0.717 or 71.7%, the remaining 28.3% was influenced by other factors
Harga, Kualitas Pelayanan, Keputusan Pembelian
Price, Purchase Decisions, Service Quality
Copyright (c) 2025 Sultan Khalik Firdaus, Retno Wulansari https://creativecommons.org/licenses/by-nc-nd/4.0
PENGARUH INTELLECTUAL CAPITAL TERHADAP KINERJA KEUANGAN PERUSAHAAN
This research aims to determine the influence of employee value added capital (VACA), human capital value added (VAHU) and structured capital value added (STVA) on the financial performance of agricultural sector companies on the Indonesia Stock Exchange for the 2017-2021 period. The method used in this research is a quantitative approach. The data used is secondary data in the form of the company’s annual financial report. The data analysis techniques in this research are descriptive analysis, classical assumption testing, model feasibility testing, multiple regression analysis, hypothesis testing and model testing measured using SPSS. The partial analysis results show that value added capital employed (VACA) has a t value of -1.724 where -1.724 < 2.024 with a significance value of 0.093 > 0.05, which means that value added capital employed (VACA) has no significant effect on the company’s financial performance. Value added human capital (VAHU) has a calculated value of -1.415 where -1.415 < 2.024 with a significance value of 0.166 > 0.05, which means that value added human capital (VAHU) has no significant effect on the company’s financial performance. Meanwhile, the structure capital value added (STVA) t value is 2.165, where 2.165 > 2.024, which means that the structure capital value added (STVA) has a positive and significant effect on the company’s financial performance. The results of the simultaneous analysis obtained a value of Fcount (2.118) < Ftable (2.852) with a significant level of 0.115 > 0.05, meaning that value added capital employed (VACA), value added human capital (VAHU) and structure capital value added (STVA) simultaneously did not influence the company’s financial performance. The coefficient of determination (R2) is 0.150 or 15%, which means that value added capital employed (VACA), value added human capital (VAHU) and structure capital value added (STVA) contribute 15% to the company’s financial performance, while the remainder is 85% can be explained by other variables outside the research
Value Added Capital Employed (VACA), Value Added Human Capital (VAHU), Structure Capital Value Added (STVA) dan Kinerja Keuangan Perusahaan
Value Added Capital Employed (VACA), Value Added Human Capital (VAHU), Structure Capital Value Added (STVA) and Company Financial Performance
Copyright (c) 2025 Farhatun Fauziah, Sari Karmiyati https://creativecommons.org/licenses/by-nc-nd/4.0
Pengaruh Promosi dan Kuaitas Pelayanan Terhadap Keputusan Pembelian Pada PT King Express Solution Tangerang Selatan
The purpose of this study is to determine the influence of promotion and service quality on purchasing decisions at PT King Express Solution. The sample in this study was 89 respondents. Data analysis techniques used include data instrument tests consisting of (validity tests, reliability tests), classical assumption tests consisting of (normality tests, multicollinearity tests, autocorrelation tests, heteroschidasticity tests), simple and multiple linear regression analysis tests, correlation coefficient analysis tests, determination coefficient analysis tests, and partial and simultaneous hypothesis tests. Simple regression equation, Y = 5.313 + 0.547 X1, Y = 6.639 + 0.458 X2, the result of multiple regression equation Y = 6.639 + 0.458 X1 + 0.312 X2. The effect of partial promotion with a value of t = 6.337, there is an influence of partial service quality with a value of t = 7.041, there is an influence of promotion and service quality simulta with a value of F = 30.340. Overall promotions and service quality influenced purchasing decisions by 41.1% while 36.3% were influenced by other variables. It can be concluded that promotion and service quality affect purchasing decisions at PT King Express Solutio South Tangerang
Promosi; Kualitas Pelayanan; Keputusan Pembelian
Sales; Quality of Service, Purchase Decision
Copyright (c) 2025 Muhammad Gandung, Adjie Nurrohman https://creativecommons.org/licenses/by-nc-nd/4.0
PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN BAKSO SAM CIPONDOH PADA CV. SURYA ARTHA MUTIARA CIPONDOH, DI KOTA TANGERANG
This istudy iaims ito idetermine ihow imuch iinfluence ipromotion iand iservice iquality ihave ion ipurchasing idecisions ifor iSAM iCipondoh imeatballs iat iCV.Surya iArtha iMutiara iCipondoh, iIn iTangerang iCity. iused iis ia iquantitative imethod. iThe isampling itechnique iused iis inon-probability isampling iusing ithe iChocran iformula, inamely ithe inumber iof isamples iis i99 irespondents. iThe idata ianalysis iused iis ivalidity itest, ireliability itest, isimple ilinear iregression, icorrelation icoefficient, idetermination icoefficient, iand ihypothesis itesting. iThe iresults iof ithis istudy iare ithe imoderate ieffect iof ipromotion i(XI) iand iservice iquality i(X2) ion ipurchasing idecisions i(Y) iat ithe iCV.Surya iArtha iMutiara iCipondoh, iTangerang. iPromotion iwith iregression iY i= i16.974 i+ i0.695X1, ithe icorrelation icoefficient ivalue iis i0.629 imeaning ithat ithe itwo ivariables ihave ia imoderate irelationship iwith ia idetermination icoefficient iof i39.6% iand ithe ihypothesis itest iis iobtained it icount i> it itable i(7.967 i> i1.98498). iService iquality ihas ia isignificant iinfluence ion ipurchasing idecisions iwith ithe iregression iequation iY i= i22.907 i+ i0.386X2, ithe icorrelation icoefficient ivalue iis i0.447 imeaning ithat ithe itwo ihave ia ilow irelationship iwith ia icoefficient iof idetermination iof i20% iand ihypothesis itesting iobtained it icount i> it itable i(4.927 i> i1.98498). iPromotion iand iservice iquality isimultaneously ihave ia isignificant ieffect ion iPurchasing iDecisions iwith ithe iregression iequation iY i= i13.801 i+ i0.597X1 i+ i0.155X2. iValue icorrelation icoefficient iobtained iby i0.648 imeans ithat ithe iindependent ivariable iwith ithe idependent ivariable ihas ia imoderate irelationship iwith ia idetermination icoefficient iof i42% iwhile ithe irest iis ias ibig ias iinfluenced iby iother ifactors. iHypothesis itesting iobtained iFcount i> iFtable ior i(34.761 i> i3.090). iThis iis ialso ireinforced iby ithe isignificance iprobability iof i0.000 i<0.05. iThus iH0 iis irejected iand iH1 iis iaccepted. iThis imeans ithat ithere iis ia ipositive iand isignificant iinfluence isimultaneously ibetween ipromotion iand iservice iquality ihave ion ipurchasing idecisions ifor iSAM iCipondoh imeatballs iat iCV.Surya iArtha iMutiara iCipondoh, iIn iTangerang iCity
iPromosi, iKualitas iPelayanan, iKeputusan iPembelian
iPromotion, iService iQuality, iPurchase iDecision
Copyright (c) 2025 Muhammad Mahudi, Reza Khairul Hadi https://creativecommons.org/licenses/by-nc-nd/4.0
PENGARUH AFFILIATE MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FLORAL.ID OFFICIAL DI TIKTOKSHOP (Study Pada Gen Z yang merupakan Followers Tiktok Floral.id Official di Desa Pangaur Kecamatan Jasinga)
This study aims to examine the influence of Affiliate Marketing and Product Quality on Purchase Decisions of Floral.id Official products on TikTok Shop (A Study on Generation Z followers of the TikTok account Floral.id Official in Pangaur Village, Jasinga District). The research employs a quantitative approach using an associative research method. A total of 96 respondents were selected through purposive sampling. The results of the t-test show that Affiliate Marketing (X1) has a positive and significant influence on Purchase Decision (Y), with a t-value of 5.945 > t-table 1.985 and a significance level of 0.000 < 0.05. Likewise, Product Quality (X2) also has a positive and significant effect, indicated by a t-value of 7.970 > t-table 1.985 and a significance level of 0.000 < 0.05. The F-test results further support these findings, showing an F-value of 41.833 > F-table 3.09 with a significance level of 0.000 < 0.05. In other words, both Affiliate Marketing and Product Quality simultaneously have a significant impact on Purchase Decision. This study confirms that consistent affiliate marketing and high product quality can drive Generation Z’s purchase decisions toward Floral.id products on TikTok Shop. Therefore, it is recommended that the company strengthen its collaboration with affiliates who align with the target market and maintain product quality to remain relevant to Gen Z consumers in the digital era.
Affiliate Marketing, Product Quality, Purchase Decision, Gen z
Copyright (c) 2026 Karina Putri Utami, Mahnun Mas’adi https://creativecommons.org/licenses/by-nc-nd/4.0
PENGARUH RETURN ON ASSET DAN EARNING PER SHARETERHADAP HARGA SAHAM PADA PT ADHI KARYA TbkPERIODE 2013 – 2023
This study aims to analyze the effect of Return on Asset (ROA) and Earning per Share (EPS) on the stock price of PT Adhi Karya Tbk during the period 2013 to 2023. The rapid growth of the construction sector in Indonesia, particularly in the context of national infrastructure development, makes state-owned construction companies such as PT Adhi Karya Tbk a highly relevant object of study from the perspective of financial performance and capital market dynamics. The research method used is a quantitative approach with an associative design, utilizing secondary data in the form of audited annual financial reports and closing stock price data from the Indonesia Stock Exchange (IDX). The analytical techniques applied include classical assumption tests (normality, multicollinearity, heteroscedasticity, autocorrelation), multiple linear regression analysis, coefficient of determination test (R²), partial test (t-test), and simultaneous test (F-test), all processed using SPSS software version 25. The results show that ROA partially does not have a significant effect on stock prices (t-count 0.495 < t-table 2.365; sig. 0.636 > 0.05), and EPS also does not have a significant effect (t-count 0.174 < t-table 2.365; sig. 0.867 > 0.05). Simultaneously, ROA and EPS also do not have a significant effect on stock prices (F-count 1.136 < F-table 4.74; sig. 0.374 > 0.05), with a coefficient of determination of 24.5%, meaning 75.5% of stock price movements are influenced by other variables outside this model. These findings indicate that investors in the Indonesian capital market consider broader fundamental factors in making investment decisions on PT Adhi Karya Tbk shares.
Return on Asset, Earning per Share, Stock Price, PT Adhi Karya Tbk, Fundamental Analysis
Copyright (c) 2026 Hendri Prabowo, Supatmin https://creativecommons.org/licenses/by-nc-nd/4.0
PENGARUH MEDIA SOSIAL INSTAGRAM DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA KONVEKSI JERSEY WAYSPORT APPAREL JOMBANG KOTA TANGERANG SELATAN
This study aims to determine the influence of Instagram Social Media and Service Quality on consumer Purchasing Decisions at Konveksi Jersey Waysport Apparel Jombang, South Tangerang City. The research method used is a quantitative and associative approach. The number of respondents in this study was 97 people selected using a purposive sampling method. Based on the results of the partial test (t test), the Instagram Social Media variable (X1) was proven to have a positive and significant influence on Purchasing Decisions (Y), with a calculated t value of 8.172> t table 1.985, and a significance value of 0.000 <0.05. Likewise, the Service Quality variable (X2) showed a positive and significant influence on Purchasing Decisions (Y), with a calculated t value of 9.298> t table 1.985 and a significance value of 0.000 <0.05. Meanwhile, the results of the simultaneous test (F test) showed F count of 62.769 > F table 3.093, with a significance value of 0.000 < 0.05. Thus, simultaneously Instagram Social Media and Service Quality have a significant effect on consumer Purchasing Decisions. The results of this study indicate that the utilization of Instagram Social Media and improving Service Quality play an important role in driving Purchasing Decisions. Therefore, Waysport Apparel Jersey Convection is advised to continue optimizing the use of Instagram Social Media as a marketing and communication tool and improving the quality of service in serving consumers. By focusing on these two aspects, the company can be more effective in driving consumer purchasing decisions and increasing business competitiveness amidst the tight competition in the convection industry.
Instagram Social Media; Service Quality; Purchasing Decisions.
Copyright (c) 2026 Jiana Dwi Arianti, Mahnun Mas’adi https://creativecommons.org/licenses/by-nc-nd/4.0
PENGALAMAN ADAPTASI KARYAWAN TERHADAP IMPLEMENTASI ARTIFICIAL INTELLIGENCE DALAM PROSES KERJA: STUDI INTERPRETATIVE PHENOMENOLOGICAL ANALYSIS
This research aims to explore in depth the life experiences of employees in the process of adapting to the implementation of artificial intelligence (AI) in the workplace. The phenomenon of work digitalization accelerated by the dynamics of industry 4.0 has prompted organizations to integrate AI systems into their daily operational workflows, but individual employee responses to these changes are still very poorly explored qualitatively. This study uses the Interpretative Phenomenological Analysis (IPA) approach developed by Smith, Flowers, and Larkin as the main methodological framework to understand the subjective meaning of the adaptation experience. Data collection was conducted through in-depth semi-structured interviews with eight purposively selected participants based on criteria of direct involvement with AI systems in their work for a minimum of six months. The data analysis yielded four superordinate themes, namely: (1) the shock of professional identity, (2) the negotiation of new competencies, (3) ambivalence towards work autonomy, and (4) the reconstruction of the meaning of work post-AI. The findings of the study indicate that adaptation to AI is not just a technical process, but rather a complex psychological journey that involves cognitive, emotional, and social dimensions simultaneously. This research makes a theoretical contribution to the development of an AI-based work adaptation model as well as practical implications for human resource management in designing a more humanistic change assistance program centered on the subjective experience of employees.
Work Adaptation, Artificial Intelligence, Interpretative Phenomenological Analysis, Employee Experience, Digital Transformation
Copyright (c) 2026 Yanurianto, Lilis Suryani, San Ridwan Maulana https://creativecommons.org/licenses/by-nc-nd/4.0
KONSTRUKSI KEPERCAYAAN KONSUMEN TERHADAP INFLUENCER MARKETING DI ERA KECERDASAN BUATAN: KAJIAN FENOMENOLOGI PADA GENERASI Z INDONESIA
This study examines how Generation Z in Indonesia constructs trust toward influencer marketing amid the increasingly massive penetration of artificial intelligence (AI) in the social media ecosystem. The phenomenon of AI-based influencers, synthetic content, and machine learning-powered recommendation algorithms has fundamentally altered the landscape of consumer trust. Using a hermeneutic phenomenological approach with in-depth interview and Focus Group Discussion (FGD) methods, this research involved twenty-three informants aged 18-27 from five major cities in Indonesia who are active users of Instagram, TikTok, and YouTube. Thematic analysis revealed three main themes: (1) skepticism toward the authenticity of AI-generated content, (2) trust reconstruction based on perceived authenticity, and (3) negotiation of consumption identity in AI-saturated digital spaces. The findings indicate that Generation Z's consumer trust is no longer linear and static but dynamic, contextual, and heavily influenced by digital literacy and prior experiences with disappointing content. The theoretical implications of this research enrich the elaboration likelihood model (ELM) and source credibility theory within the context of AI-mediated communication.
consumer trust, influencer marketing, artificial intelligence, Generation Z, phenomenology, Indonesian social media
Copyright (c) 2026 Syabrina Fitriyani, Amelia https://creativecommons.org/licenses/by-nc-nd/4.0
MAKNA KESEIMBANGAN KEHIDUPAN KERJA BAGI GENERASI MILENIAL DALAM KONTEKS BUDAYA ORGANISASI INDONESIA: KAJIAN ETNOGRAFI
This study examines the meaning of work-life balance for millennial employees within Indonesian organizational culture, which is deeply characterized by collectivism and hierarchical values. Although work-life balance has been extensively studied through quantitative lenses in Western contexts, understanding of how Indonesian millennials interpret, negotiate, and internalize this concept within local organizational culture frameworks remains limited. Using an ethnographic approach over eight months across three medium and large organizations in Jakarta and Surabaya, data were collected through participant observation, in-depth interviews with 24 millennial informants, and analysis of company policy documents. Findings reveal that work-life balance for Indonesian millennials is relational and contextual in nature — not merely a time-division between work and personal life, but rather a pursuit of social harmony, identity recognition, and expressive freedom within the frame of collective responsibility. This study contributes to the development of culturally sensitive work-life balance theory in non-Western contexts, while offering practical implications for human resource management in Indonesian organizations.
work-life balance, millennials, Indonesian organizational culture, ethnography, human resource management
Copyright (c) 2026 Ratnawati, Enny Savitri, Pancagaluh Ratnasih https://creativecommons.org/licenses/by-nc-nd/4.0
KONSTRUKSI MAKNA KEPEMIMPINAN DIGITAL PADA ERA KECERDASAN BUATAN: KAJIAN FENOMENOLOGI TERHADAP PEMIMPIN PERUSAHAAN TEKNOLOGI DI INDONESIA
The artificial intelligence era introduces profound transformations in organizational leadership practices, particularly within the technology sector operating at an unprecedented pace of disruption. This study aims to explore and understand the construction of digital leadership meanings from the subjective perspectives of technology company leaders in Indonesia who directly face challenges of AI integration in decision-making processes, team development, and organizational culture transformation. This research adopts a qualitative approach with Husserl's transcendental phenomenological design as its methodological foundation, enabling researchers to capture the essence of participants' lived experiences deeply and authentically. Data were collected through semi-structured in-depth interviews with twelve senior leaders of medium-to-large technology companies in Indonesia who have implemented AI solutions in their business operations for at least two years. Data analysis followed Moustakas's (1994) procedures encompassing epoche, phenomenological reduction, imaginative variation, and meaning synthesis. Findings reveal five essential meaning themes of digital leadership in the AI era: (1) leadership as navigation of algorithmic uncertainty; (2) data-based authority versus human intuition; (3) reconstruction of leader-subordinate relations in AI ecosystems; (4) leader identity at the crossroads of technology and humanism; and (5) leadership as a curator of AI ethical values. These findings enrich contemporary leadership theory by providing contextual indigenous perspectives on digital leadership dynamics in developing countries, while offering practical implications for AI-based leadership capacity development in Indonesia.
digital leadership, artificial intelligence, phenomenology, meaning construction, Indonesian technology companies
Copyright (c) 2026 Paeno, Sutrisno, Hadi Winata https://creativecommons.org/licenses/by-nc-nd/4.0
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN NASABAH PADA KOPERASI MAKMUR AL KAUSAR PAMULANG
This study aims to explore and comprehensively understand the influence of service quality and promotion on member satisfaction at Koperasi Makmur Al Kausar Pamulang through the direct experiential perspectives of active members. Cooperatives as community-based financial institutions play a strategic role in strengthening financial inclusion for lower-middle-income communities, yet the challenge of maintaining member satisfaction amid increasing competition from formal financial institutions has become increasingly pressing. This study employs a qualitative approach with a descriptive phenomenological design, involving 15 informants who are active members of Koperasi Makmur Al Kausar Pamulang with a minimum membership duration of one year. Data were collected through semi-structured in-depth interviews, participatory observation, and documentation, subsequently analyzed using inductive thematic analysis. The findings identify four main themes describing the dynamics of member satisfaction: (1) perceptions of staff responsiveness and empathy as the most influential service quality dimension; (2) accuracy of promotional information as a trust determinant; (3) gaps between service expectations and reality as sources of dissatisfaction; and (4) trust-based social relations as the cooperative's competitive advantage over formal financial institutions. This study contributes to a more contextualist understanding of cooperative member satisfaction in suburban urban environments such as Pamulang, while providing evidence-based recommendations for cooperative management to enhance service quality and promotional strategy effectiveness.
service quality, promotion, member satisfaction, cooperative, phenomenology, Pamulang
Copyright (c) 2026 Mahmudi, Senen, H Hastono https://creativecommons.org/licenses/by-nc-nd/4.0
PENGARUH KUALITAS MAKANAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA ANGKRINGAN 88 KOTA DEPOK
The purpose of this study was to determine the effect of food quality and service quality on customer satisfaction at Angkringan 88, Depok City. The method used was quantitative. The sampling technique used the Slovin formula and obtained a sample of 95 respondents. Data analysis used validity tests, reliability tests, classical assumption tests, regression analysis, correlation coefficients, determination coefficients, and hypothesis tests. The population in this study were consumers at Angkringan 88, Depok City, and the number of saturated samples was 95 respondents. Data collection methods used questionnaires with a Likert scale, observation, and literature studies. The results of this study indicate that food quality significantly influences customer satisfaction, with a coefficient of determination of 49.4%, and the hypothesis test obtained t count > t table or (9.522 > 1.986). Service quality significantly influences customer satisfaction, with a coefficient of determination of 56.4%, and the hypothesis test obtained t count > t table or (10.974 > 1.986). Food quality and service quality simultaneously significantly influence customer satisfaction, with the regression equation Y = 17.836 + 0.372X1 + 0.478X2, with a coefficient of determination of 63.0%, while the remaining 37.0% is influenced by other factors. The hypothesis test obtained F count > F table or (12.761 > 9.10).
Food Quality; Service Quality; Customer Satisfaction
Copyright (c) 2026 Lukman Fauzi, Mahnun Mas’adi https://creativecommons.org/licenses/by-nc-nd/4.0
DINAMIKA IDENTITAS PROFESIONAL PEKERJA PADA ERA OTOMASI: ANALISIS NARATIF TERHADAP KARYAWAN SEKTOR MANUFAKTUR
This study aims to examine in depth the dynamics of the professional identity of manufacturing sector employees in the face of an increasingly intensive wave of automation. Automation based on robotic technology and artificial intelligence has fundamentally changed the structure of work on the production floor, raising fundamental questions about how workers build, maintain, and change their professional identities in the midst of changes they cannot fully control. This study uses a Narrative Analysis approach that allows researchers to explore the construction of identity through the stories told by the participants themselves about their work life journeys. Data collection was conducted through in-depth narrative interviews with twelve employees working in the automotive and electronics manufacturing sector in the Central Java region who have experienced an automation transition in their workplaces for at least the past two years. Narrative analysis results in three main identity configurations, namely: identities that have collapsed and have not been reconstructed, identities that are in active negotiation, and identities that have been positively transformed. The findings of this study make an important contribution to the understanding of the psycho-social dimensions of technological disruption on the industrial workforce, as well as provide concrete implications for the design of worker empowerment and mentoring programs in the era of automation. Theoretically, this study enriches the conceptual framework of professional identity by including techno-social variables as determinants of identity dynamics that previously received less attention in the literature of vocational psychology and contemporary human resource management.
Professional Identity, Automation, Narrative Analysis, Manufacturing Sector, Technological Disruption
Copyright (c) 2026 Johan Maulana,Joko Prasetiyo, Mulyadi https://creativecommons.org/licenses/by-nc-nd/4.0
PERSEPSI GENERASI Z TERHADAP KONSEP KARIER BERKELANJUTAN DALAM ORGANISASI: STUDI GROUNDED THEORY PADA PEKERJA MUDA URBAN
This research aims to build a substantive theory of how Generation Z understands, constructs, and negotiates the concept of sustainable careers in the context of modern organizations in urban areas of Indonesia. Generation Z, born between 1997 and 2012, entered the job market with a value orientation, career expectations, and relationship to work that was fundamentally different from their predecessors, but theoretical understanding of how they interpret the concept of a long-term career is still very limited and largely framed through the lens of previous generations. This study uses a constructivist Grounded Theory design following the framework of Charmaz (2014) which allows the development of theories that are directly rooted in the participants' experience data without being burdened by pre-existing theoretical propositions. Data collection was carried out through in-depth interviews and focus group discussions with twenty-two young Generation Z workers aged 22 to 27 years old who worked in various formal organizations in Jakarta, Surabaya, and Denpasar, selected through theoretical sampling which was carried out iteratively until it reached theoretical saturation. Data analysis through open coding, axial coding, and selective coding resulted in a substantive theory called "Careers as a Portfolio of Meaning", which describes how Generation Z constructs careers not as vertical ladders to be climbed in one organization, but as a portfolio of experiences, competencies, and impacts that continue to be actively and dynamically curated. This theory has a core category of "negotiation of the meaning of continuous work" mediated by three main contextual conditions, namely organizational flexibility, value resonance, and visibility of personal impact. The findings of this study contribute substantially to the development of career management models that are responsive to the unique characteristics of Generation Z as well as strategic implications for organizations looking to retain their best young talent in the long term.
Generation Z, Sustainable Careers, Grounded Theory, Urban Young Workers, Career Management
Copyright (c) 2026 Gunarda, I Nyoman Marayasa, Reni Hindriari https://creativecommons.org/licenses/by-nc-nd/4.0
This study examines the meaning of digital financial literacy for school financial managers in Indonesia amid the ongoing massive digital transformation of the education sector. Despite government efforts to promote digital transformation in education through various regulations and programs, an in-depth understanding of how school financial managers—treasurers and administrative heads—interpret, internalize, and practice digital financial literacy in their daily work routines remains scarce. This study employed an ethnographic approach over nine months across six public junior and senior high schools in DKI Jakarta and West Java provinces, collecting data through participant observation, in-depth interviews with 18 informants, and analysis of school financial documents. Findings reveal that the meaning of digital financial literacy for school financial managers is polysemic: it is simultaneously perceived as a tool of administrative compliance, a source of technological anxiety, a medium of professional empowerment, and an arena for occupational identity negotiation. This research contributes to the development of a contextually grounded financial literacy framework responsive to the realities of Indonesian public educational institutions, while offering empirically-based policy recommendations for capacity-building programs targeting school financial managers.
digital financial literacy, school financial managers, education digitalization, ethnography, school financial management
Copyright (c) 2026 Eko Cahyadi, Supatmin, Dina Novita https://creativecommons.org/licenses/by-nc-nd/4.0
This study aims to explore and understand the process of consumer trust construction among Indonesian Generation Z toward influencer marketing practices increasingly mediated by artificial intelligence (AI). Amid the proliferation of AI-algorithm-supported digital content, fundamental questions about how trust is built, maintained, and even dismantled in technology-based influencer ecosystems have become increasingly critical. This study employs an interpretive phenomenological approach with data collection through semi-structured in-depth interviews with 18 Generation Z informants (aged 18–27 years) who actively consume social media content in Indonesia. Data analysis was conducted through Interpretative Phenomenological Analysis (IPA) procedures, yielding three main themes: (1) the dualism of trust between authenticity and suspicion of AI-based content; (2) the construction of influencer digital identity as a trust proxy; and (3) community mediation as a social validation mechanism. Findings reveal that Generation Z possesses digital literacy enabling them to detect AI-based manipulation, yet paradoxically maintain loyalty to influencers perceived as authentic even when using AI tools. This research contributes to the development of digital trust theory and provides practical implications for marketers in designing ethical and transparent influencer marketing strategies in the AI era.
consumer trust, influencer marketing, artificial intelligence, Generation Z, phenomenology, Indonesia
Copyright (c) 2026 Amirudin, Syabrina Fitriyani https://creativecommons.org/licenses/by-nc-nd/4.0
PENGARUH CURRENT RATIO DAN DEBT TO EQUITY RATIO TERHADAP RETURN ON ASSETS PADA PT GUDANG GARAM TBK PERIODE 2016 – 2023
Tujuan penelitian ini untuk menganalisis pengaruh Current Ratio (CR) dan Debt to Equity Ratio (DER) terhadap Return on Assets (ROA) pada PT Gudang Garam Tbk selama periode 2016-2023. Data yang digunakan merupakan data sekunder yang bersumber dari laporan keuangan PT Gudang Garam Tbk yang telah dipublikasikan di situs resmi https://www.gudanggaramtbk.com. Penelitian ini mengambil 8 sampel data dari laporan keuangan PT Gudang Garam Tbk periode 2016-2023. Metode penelitian ini bersifat deskriptif dengan pendekatan kuantitatif. Teknik pengumpulan data dilakukan melalui studi pustaka serta pengambilan data langsung dari sumber yang tersedia. Data yang diperoleh kemudian diolah dan dianalisis secara sistematis untuk menghasilkan kesimpulan. Hasil penelitian pada uji statistik menunjukkan bahwa data memenuhi asumsi klasik, di mana data terdistribusi normal, tidak terdapat multikolinearitas, heteroskedastisitas, maupun autokorelasi. Dari analisis regresi linear berganda diperoleh persamaan Y = -78,117 + 0,203 X1 + 0,862 X2 + e. Hasil uji t menunjukkan bahwa variabel CR dan DER secara parsial memiliki pengaruh signifikan terhadap ROA. Selain itu, uji F menunjukkan bahwa secara simultan CR dan DER tidak berpengaruh signifikan terhadap ROA. Koefisien Korelasi (R) diperoleh 0,768 yang artinya tingkat hubungan CR dan DER terhadap ROA dinyatakan kuat. Koefisien determinasi (R Square) yang diperoleh adalah sebesar 0,590 atau 59%. Artinya, variabel CR dan DER memberikan kontribusi pengaruh sebesar 59% terhadap ROA, sedangkan sisanya, sebesar 41%, dipengaruhi oleh variabel lain di luar penelitian ini.
Current Ratio; Debt To Equity Ratio; Return On Assets.
Copyright (c) 2025 Jurnal Manajemen dan Pendidikan (JUMANDIK) https://creativecommons.org/licenses/by-nc-nd/4.0
PENGARUH LINGKUNGAN KERJA DAN KESELAMATAN KERJA TERHADAP KINERJA KARYAWAN PADA RESTO HOKBEN CABANG ALAM SUTRA
Tujuan umum penelitian ini adalah untuk mengetahui pengaruh lingkungan kerja dan keselamatan kerja terhadap kinerja karyawan pada Resto Hokben Cabang Alam Sutra. Metode yang digunakan adalah kuantitatif. Teknik pengambilan sampel menggunakan rumus slovin dan diperoleh sampel sebanyak 104 responden. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, koefisien korelasi, koefisien determinasi dan uji hipotesis. Hasil penelitian ini adalah Lingkungan kerja berpengaruh signifikan terhadap kinerja karyawan dengan nilai koefisien determinasi sebesar 42,6% dan uji hipotesis diperoleh t hitung > t tabel atau (8,694 > 1,983). Keselamatan kerja berpengaruh signifikan terhadap kinerja karyawan dengan nilai koefisien determinasi sebesar 37,3% dan uji hipotesis diperoleh t hitung > t tabel atau (7,791 > 1,983). Lingkungan kerja dan keselamatan kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan dengan persamaan regresi Y = 7,710 + 0,433X1 + 0,371X2. Nilai koefisien determinasi sebesar 54,3% sedangkan sisanya sebesar 45,7% dipengaruhi faktor lain. Uji hipotesis diperoleh nilai F hitung > F tabel atau (60,066 > 2,690).
Lingkungan Kerja; Keselamatan Kerja; Kinerja Karyawan
PENGARUH LINGKUNGAN KERJA FISIK DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT POS INDONESIA (PERSERO) CABANG CIPUTAT KOTA TANGERANG SELATAN
Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja fisik dan motivasi kerja terhadap kinerja karyawan pada PT Pos Indonesia (Persero) Cabang Ciputat Kota Tangerang Selatan, dengan menggunakan metode kuantitatif. Populasi sebanyak 134 karyawan, pada data menggunakan sampel slovin dengan margin eror 5%, sebanyak 100 responden. Analisis uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, analisis regresi linier sederhana, analisis regresi linier berganda, uji koefisien korelasi, uji koefisien determinasi, dan uji hipotesis. Dari hasil penelitian menunjukan bahwa uji hipotesis secara parsial variabel Lingkungan Kerja Fisik (X1) dengan Kinerja Karyawan (Y) berpengaruh signifikan dan diperoleh t hitung > t tabel (5.758 > 1.661 ) dan nilai signifikansi 0,001 < 0,05. Uji hipotesis secara parsial variable Motivasi Kerja (X2) diperoleh t hitung > t tabel (15.734 > 1.661) dan nilai signifikansi 0,001 < 0,05, sehingga dapat disimpulkan bahwa secara parsial motivasi kerja (X2) berpengaruh signifikan terhadap kinerja karyawan (Y). Hasil uji hipotesis secara simultan diperoleh nilai f hitung > f tabel ( 204.619 > 3.090 dan nilai signifikansi 0,001 < 0,05, artinya Ho ditolak dan Ha diterima maka disimpulkan bahwa lingkungan kerja fisik (X1) dan motivasi kerja (X2) berpengaruh secara signifikan terhadap kinerja karyawan (Y). Determinasi diperoleh R2 mendapatkan nilai sebesar 0,808, kemudian di kali 100% maka hasilnya adalah 80,8%. Maka dapat disimpulkan bahwa lingkungan kerja fisik (X1) dan motivasi kerja (X2) berpengaruh terhadap kinerja karyawan dengan persentase sebesar 80,8%. Sedangkan sisanya sebesar 19,2% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
Lingkungan Kerja Fisik; Motivasi Kerja; Kinerja Karyawan
PENGARUH CURRENT RATIO (CR), NET PROFIT MARGIN (NPM) DAN TOTAL ASSET TURNOVER (TATO) TERHADAP RETURN ON ASSET (ROA) PADA PT WILMAR CAHAYA INDONESIA TBK PERIODE 2014-2023
The research method used is a quantitative approach with an associative method. The type of data used is secondary data obtained from the company’s annual financial reports. The analysis technique applied is multiple linear regression, along with the classical assumption tests consisting of normality, multicollinearity, heteroscedasticity, and autocorrelation tests. Hypothesis testing was conducted using the t-test (partial), F-test (simultaneous), and coefficient of determination (R²) with the help of SPSS version 24. The results show that partially Current Ratio no significant effect on Return On Asset with thitung -1.556 < ttabel 2.365 and significance 0.171 > 0.05. Net Profit Margin has a positive and significant effect on Return On Asset with thitung 26.130 > ttable 2.365 and significance 0.000 (<0.05), while TATO also has a positive and signifikan effect on Return On Assets with thitung 8.762 > ttable 2.365 and significance 0.000 < 0.05. Simultaneously, Current Ratio, Net Profit Margin and Total Asset Turnover significantly affect Return On Asset with Fhitung 282.170 > Ftabel 4.76 and significance 0.000 < 0.05. The value of R² 0.993 indicates that 99.3% of Return On Asset, Net Profit Margin and Total Asset Turnover.
Current Ratio, Net Profit Margin, Total Asset Turnover dan Return On Asset.
Copyright (c) 2026 Ayuni Rosianti Indah Dewi, Rudy Bodewyn Mangasa Tua https://creativecommons.org/licenses/by-nc-nd/4.0
PENGARUH LINGKUNGAN KERJA FISIK DAN BUDAYA ORGANISASI TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA KOPERASI SYARIAH RABANI KOTA SERANG
Tujuan penelitian ini adalah untuk mengetahui pengaruh Lingkungan Kerja Fisik dan Budaya Organisasi terhadap Produktivitas Kerja Karyawan pada Koperasi Syariah Rabani Kota Serang. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif. Teknik pengambilan sampel menggunakan sampling jenuh dengan jumlah responden sebanyak 80 orang karyawan. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, koefisien korelasi, koefisien determinasi, dan uji hipotesis (uji t dan uji F). Hasil penelitian menunjukkan bahwa variabel Lingkungan Kerja Fisik (X1) berpengaruh positif dan signifikan terhadap Produktivitas Kerja Karyawan dengan persamaan regresi Y = 26,686 + 0,366X1, nilai koefisien korelasi r = 0,590 (hubungan sedang) dan nilai determinasi R² sebesar 34,8%, serta nilai thitung = 6,457 > ttabel = 1.990 dengan signifikansi 0,000 < 0,05. Variabel Budaya Organisasi (X2) juga berpengaruh positif dan signifikan terhadap Produktivitas Kerja Karyawan dengan persamaan regresi Y = 26,098 + 0,363X2, nilai koefisien korelasi r = 0,529 (hubungan sedang) dan nilai determinasi R² sebesar 28,0%, serta nilai thitung = 5,509 > ttabel = 1.990 dengan signifikansi 0,000 < 0,05. Secara simultan, Lingkungan Kerja Fisik (X1) dan Budaya Organisasi (X2) berpengaruh positif dan signifikan terhadap Produktivitas Kerja Karyawan dengan persamaan regresi Y = 9,179 + 0,394X1 + 0,397X2, nilai koefisien korelasi r = 0,826 (hubungan sangat kuat) dan nilai determinasi R² sebesar 68,2%, serta hasil uji Fhitung = 82,533 > Ftabel = 3,11 dengan signifikansi 0,000 < 0,05
Lingkungan Kerja Fisik; Budaya Organisasi; Produktivitas Kerja Karyawan.
PERBANDINGAN KINERJA KEUANGAN PADA BANK MANDIRI DAN BRI MENGGUNAKAN ANALISISRISK PROFILE, GOOD CORPORATE GOVERNANCE, EARNINGS, DAN CAPITAL (RGEC) PERIODE 2019-2023
This study is intended to evaluate the financial performance of Bank Mandiri and Bank BRI during the 2019-2023 periode using the RGEC approach, analysis is conducted through four aspects, Risk Profile, Good Corporate Governance (GCG), Earnings, and Capital. This research employs a descriptive quantitative approach utilizing secondary data obtained from the banks’annual reports. The Results show that overall both banks fall into the healthy category. Bank Mandiri experienced fluctuations in NPL and LDR ratios, while BRI recorder an increase in NPL at the end of the period. In terms of GCG, Bank Mandiri was ranked 1 (very healthy), whereas BRI was ranked 2 (healthy). The earnings performance measured by ROA, NIM, and BOPO, of both banks remained positive despite the impact of the pandemic, and their capital ratios consistently exceeded the industry standards.
Financial Ratio; RGEC; Bank; Financial Performance
Copyright (c) 2025 Sulastri Eka Pratiwi, Yulian Bayu Ganar https://creativecommons.org/licenses/by-nc-nd/4.0
Pengaruh Kualitas Pelayanan terhadap Kepuasan Orang Tua TK Al Islam Pamulang Tangerang Selatan
Penelitian ini bertujuan untuk menjelaskan apakah terdapat Pengaruh Kualitas Pelayanan antara Kualitas Pelayanan dengan Kepuasan Orang Tua Siswa Yang Menggunakan Jasa Pendidikan Pada TK Al Islam Pamulang. Jenis penelitian ini merupakan penelitian verifikatif dengan metode penelitian explanatory survey yang menggunakan data primer dan sekunder, penentuan sampel menggunakan metode insidental sampling dengan jumlah 110 responden. Berdasarkan tabel hasil rata-rata tanggapan responden mengenai kualitas pelayanan TK Al Islam Pamulang sebesar 64,7%. Dimana rata-rata tersebut berada pada interval (60%-80%), sehingga dapat disimpulkan bahwa Kualitas Pelayanan pada TK Al Islami baik hal ini dapat ditunjukkan dengan banyaknya tanggapan setuju dari responden mengenai bukti fisik, kehandalan, daya tanggap, dan empati kecuali jaminan yang kurang baik menanggapi pada TK Al Islam Pamulang. Sedangkan tabel hasil rata-rata tanggapan responden mengenai kepuasan orang tua siswa pada TK Al Islam Pamulang sebesar 67,47%. Dimana rata-rata tersebut berada pada interval (60%-80%), sehingga dapat disimpulkan bahwa kepuasan orang tua siswa pada TK Al Islami puas hal ini dapat ditunjukan dengan banyaknya tanggapan setuju dari responden mengenai membeli lagi, merekomendasikan (word of mouth) dan konfirmasi harapan pada TK Al Islam Pamulang. Berdasarkan hasil analisis korelasi Spearman Rank dapat diketahui korelasi antara Kualitas Pelayanan dengan Kepuasan Orang Tua Siswa yaitu sebesar 0,329. Karena nilai koefisien berada pada rentang 0,20 – 0,399 maka dapat disimpulkan bahwa hubungan kualitas pelayanan dengan kepuasan orang tua siswa pada TK Al Islam Pamulang adalah rendah. Didalam hasil uji hipotesis koefisien korelasi menunjukkan bahwa tingkat signifikansi 0,00<0,05 hal itu menunjukkan bahwa terdapat hubungan antara kualitas pelayanan dengan kepuasan orang tua siswa yang signifikan dengan demikian hipostesis yang menyatakan terdapat hubungan yang positif terbukti.
Copyright (c) 2025 senen senen, Reni Hindriari, Kenny Astria https://creativecommons.org/licenses/by-nc-nd/4.0
Pengaruh Kepuasan Kerja Dan Stres Kerja Terhadap Kinerja Karyawan Pada PT Xinghao Technology Tangerang Selatan
The research in this thesis aims to analyze the influence of Job Satisfaction and Job Stress on Employee Performance at PT Xinghao Technology, South Tangerang. The method used in this study is a saturated sample with a population of 110 people, where all members of the population are used as respondents. Data collection techniques are carried out through observation and questionnaire distribution. The data obtained are analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficients, determination coefficients, and hypothesis tests (t-test and F-test). The results show that Job Satisfaction has a significant effect on employee performance with a determination coefficient value of 49.7% and the hypothesis test obtained t count > t table (5.958 > 1.982). Job stress does not significantly influence employee performance, with a determination coefficient value of 18.8% and a hypothesis test of t count < t table (-1.989 < 1.982). Simultaneously, these two variables influence Employee Performance (F count > F table) with a regression equation of Y = 18.972 + 0.532X1 + 0.006X1 and a determination coefficient value of 49.7% indicating that 50.3% is influenced by other factors. This means that if there is an increase in the variables of Job Satisfaction and Job Stress, it will affect employee performance. The variable that has the most dominant influence on employee performance is the job satisfaction variable of 49.7%. The hypothesis test is obtained from the value of F count > F table (17.598 > 3.08). So it can be concluded that Job Satisfaction (X1) and Job Stress (X2) simultaneously have a significant effect on employee performance
Kepuasan Kerja; Stres Kerja; Kinerja Karyawan
Job Satisfaction; Job Stress; Employee Performance
Copyright (c) 2025 Aura Aleyda Setiadi, Nurdinni Tilova https://creativecommons.org/licenses/by-nc-nd/4.0
Pengaruh Lokasi dan Kualitas Produk terhadap Keputusan Pembelian Pelanggan pada Toko Exsha Frozen Food Cinere
This study aims to determine the influence of location and product quality on consumer purchase decisions at the Exsha Frozen Food Cinere Store. This study used a quantitative method by distributing questionnaires to 100 respondents. Data analysis techniques include validity, reliability, classical assumption test, multiple linear regression, as well as t-test and f-test. The results of the t-test showed that the location variable (X1) had a t-calculated value of 11.415 > t-table 1.984 and a significance of 0.000 < 0.05 which means that location has a significant effect on the purchase decision. The product quality variable (X2) also showed a tally of 17.889 > t-table of 1.984 and a significance of 0.000 < 0.05, which means that product quality has a significant effect on purchasing decisions. The results of the f-test showed that the location and quality of the product simultaneously had a significant effect on the purchase decision, with an f-count of 160.790 > f-table of 3.09 and a significance of 0.000 < 0.05. The value of the determination coefficient (R square) of 0.555 indicates that 55.5% of purchase decisions are influenced by the location and quality of the product, while the remaining 44.5% are influenced by other variables that were not studied.
: Location, Product Quality, Purchase Decision
Copyright (c) 2025 Pepi Lestari Zalukhu, Nani Sriyani https://creativecommons.org/licenses/by-nc-nd/4.0
EVALUASI KEUANGAN PROYEK PENAMBANGAN NIKEL PT JAGA AMAN SEJAHTERA
Penelitian ini dimaksudkan untuk mengetahui analisis evaluasi kinerja proyek nikel dari segi rencana yang berjalan dan aktual yang sudah terjadi, melalui pendekatan perhitungan Return on Investment (ROI) dan biaya tenaga kerja. Penelitian dilakukan dengan menggunakan metode mix method yaitu penelitian kuantitatif dan kualitatif. Metode kuantitatif dengan menghitung return of Investment dan untuk metode kualitatif menggunakan metode triangulasi melalui wawancara. Dari hasil penelitian kuantitatif menunjukkan nilai ROI yang direncanakan awalnya sebesar 79% dan aktual yang didapatkan -120% artinya proyek mengalami kerugian. Hal ini dipengaruhi dari proyeksi rencana produksi di awal proyek tidak berjalan sesuai rencana. Dari sisi biaya tenaga kerja juga ada kenaikan dari rencana awal biaya tenaga kerja sebesar 15% menjadi sebesar 17% dari total pengeluaran. Berdasarkan hasil wawancara didapatkan bahwa ada beberapa kendala untuk bidang operasi produksi, turnover karyawan yang tinggi dan biaya tenaga kerja yang naik. Kendala yang dihadapi mulai dari faktor cuaca, perubahan jarak hauling, dan turnover karyawan yang tinggi mempengaruhi hasil produksi. Kenaikan biaya tenaga kerja dipengaruhi karena adanya turn over yang tinggi akibat kenyamanan kerja dan biaya tes Kesehatan yang meningkat. Untuk setiap karyawan baru harus lulus tes kesehatan untuk bisa bekerja di lokasi proyek. Untuk biaya akomodasi karyawan dari point of hire (POH) sampai ke lokasi proyek ditanggung dari perusahaan. Perlu adanya strategi dari perusahaan untuk menjalankan proyek untuk waktu kedepannya.
Evaluasi proyek; Pertambangan nikel; Biaya tenaga kerja; Return on Investment
Copyright (c) 2025 Phintoko Akhbar Akriyono, Rachmawaty Rachmawaty, Sahroni Sahroni https://creativecommons.org/licenses/by-nc-nd/4.0
PENGARUH LIVE COMMERCE DAN KETERLIBATAN KONSUMEN TERHADAP PEMBELIAN IMPULSIF PADA SANDALSELOP.ID DI TIKTOK
This study aims to analyze the influence of Live commerce and Consumer Involvement on Impulsive Purchases on sandalselop.id on TikTok. The rapidly growing Live commerce phenomenon on TikTok opens up new opportunities for business actors in encouraging spontaneous purchasing decisions. This study uses a quantitative approach by distributing questionnaires to 100 respondents who have participated in Live commerce. Data analysis techniques include validity tests, reliability tests, classical assumptions, linear regression, correlation coefficients, determination coefficients, t-tests, and f-tests, with the help of SPSS version 20. The results show that both Live commerce and Consumer Involvement have a partial significant effect on Impulsive Purchases with a significance value of 0.000 (<0.05) each. Simultaneously, both variables also have a significant effect with an Fcount value of 9.629> Ftable 3.09 and a significance of 0.000. The coefficient of determination value of 0.166 indicates that 16.6% of the variation in Impulsive Purchases can be explained by these two variables. This study demonstrates that interactive Live activities and active consumer engagement can drive unplanned purchases. These results can be important considerations for businesses developing digital marketing strategies, particularly through TikTok.
Live commerce; Consumer Engagement; Impulse Buying.
Copyright (c) 2025 Siti Saripatul Mawadah, Muhammad Musyfiq Salami https://creativecommons.org/licenses/by-nc-nd/4.0
Pengaruh Motivasi Belanja Hedonik dan Utilitarian Terhadap Impulse Buying di Claws Coffee Bintaro
Tujuan Penelitian ini bertujuan untuk menganalisis pengaruh motivasi belanja hedonik dan utilitarian terhadap impulse buying pada konsumen Claws Coffee Bintaro. Pendekatan yang digunakan adalah kuantitatif dengan metode survei dan teknik purposive sampling, melibatkan 96 responden yang pernah melakukan pembelian di Claws Coffee. Instrumen penelitian menggunakan skala Likert lima poin, dan data dianalisis menggunakan teknik regresi linier sederhana dan berganda. Berdasarkan hasil uji t, motivasi hedonik berpengaruh positif dan signifikan terhadap impulse buying dengan nilai signifikansi 0,000 < 0,05, dan nilai t-hitung 4,097 > t-tabel 1.66123. Sementara itu, motivasi utilitarian juga berpengaruh positif dan signifikan terhadap impulse buying dengan nilai signifikansi 0,000 < 0,05 dan nilai t-hitung 4,366 > t-tabel 1.66123. Hasil uji f menunjukkan bahwa motivasi hedonik dan utilitarian secara simultan berpengaruh positif dan signifikan terhadap impulse buying, dengan nilai signifikansi 0,000 < 0,05 dan nilai F-hitung 72,090 > F-tabel 3,09. Penelitian ini memberikan implikasi bahwa Claws Coffee dapat meningkatkan impulse buying dengan memaksimalkan aspek emosional dan fungsional dari pengalaman konsumennya.
Motivasi Belanja Hedonik; Utilitarian; Impulse Buying
Copyright (c) 2025 Wiki Ayu Lidianingsih, Elizabeth Tika Kristina Hartuti https://creativecommons.org/licenses/by-nc-nd/4.0
PENGARUH KUALITAS PELAYANAN DAN FASIITAS TERHADAP KEPUASAN PASIEN RAWAT INAP PADA RUMAH SAKIT PERTAMINA JAYA JAKARTA PUSAT
This study aims to determine the effect of Service Quality and Facilities on Inpatient Satisfaction at Pertamina Jaya Hospital, Central Jakarta. The method used is a descriptive quantitative method with an associative approach. The sampling technique applied is Probability Sampling, with sample selection using the Slovin formula. Data analysis employed regression analysis, correlation coefficient analysis, coefficient of determination analysis, and hypothesis testing. The results of this study indicate that Service Quality (X₁) and Facilities (X₂) have a significant effect on Patient Satisfaction (Y), with the regression equation obtained as:Y = 6.789 + 0.231X₁ + 0.592X₂. The coefficient of determination (R²) simultaneously between Service Quality (X₁) and Facilities (X₂) on Patient Satisfaction (Y) is 55.1%, while the remaining 44.9% is influenced by other factors not examined in this study. Partial hypothesis testing shows that the value for Service Quality (X₁) is t_calculated > t_table or (7.408 > 1.986), therefore H₀ is rejected and H₁ is accepted. This indicates a significant influence of Service Quality (X₁) on Patient Satisfaction (Y). For Facilities (X₂), the value obtained is t_calculated > t_table or (9.652 > 1.986), thus H₀ is rejected and H₂ is accepted, showing a significant effect of Facilities (X₂) on Patient Satisfaction (Y). Simultaneous hypothesis testing between Service Quality (X₁) and Facilities (X₂) yields f_calculated > f_table or (55.399 > 2.70), meaning H₀ is rejected and H₃ is accepted. This demonstrates a significant simultaneous influence of Service Quality (X₁) and Facilities (X₂) on Patient Satisfaction (Y)..
Service Quality; Facilities; Patient Satisfaction.
Copyright (c) 2025 Abdul Qohar, Cornelia Dumarya Manik https://creativecommons.org/licenses/by-nc-nd/4.0