The Effect of Promotions and Facilities on Customer Satisfaction at Yasmin Karawaci Hotel Tangerang

Mahnun Mahnun Masádi; Abdul  Rozak

doi:10.58174/jmp.v2i2.59

Authors

Mahnun Mahnun Masádi Universitas Pamulang
Abdul Rozak Fakultas Ekonomi dan Bisnis, Universitas Pamulang

DOI:

https://doi.org/10.58174/jmp.v2i2.59

Abstract

This research method uses quantitative methods with a descriptive approach. This type of associative research uses a quantitative approach with a population of 19088 with a sample of 100 respondents. This research uses linear regression methods, correlation coefficient, determination, t test analysis, and f test. The results of the linear regression test show that a constant of 1.857 means that if Promotion (X1) and Facilities (X2) are not considered then Customer Satisfaction (Y) will only be worth 1.857 points. The correlation coefficient obtained is 0.936, meaning that the Promotion (X1) and Facilities (X2) variables have a very strong relationship with customer satisfaction. The result of the coefficient of determination is 0.876, it can be concluded that the Promotion (X1) and Facilities (X2) variables have an effect on the Customer Satisfaction variable by 87.6%. The results of the promotion t test show that the p value is < sig 0.05 or (0.000 < 0.05). The obtained t value > t table is (23.705 > 1.984). Likewise, the facility t test shows p value < sig 0.05 or (0.000 < 0.05), obtained tcount > ttable (21.701 > 1.984). The results using the f test were obtained with a p value < sig 0.05 or (0.000 < 0.05), and the calculated f value > f table, namely (343.611 > 3.09). From the results of this research, it can be concluded that promotions and facilities have a significant influence on customer satisfaction at the Yasmin Karawaci Hotel Tangerang.

References

Alvianna, Stella. (2021). Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasaan Pelanggan Pada Paderman Coffee Shop Di Masa Pandemi Covid 19. Jurnal of Management and Bussiness Review, Vol 18, Nomor 2, Special Issue, Hal:281-293.

Astuti, P., Ratih., & Nisa, K. (2020). Pengaruh Fasilitas Hotel dan Kualitas Pelayanan Departemen Pemasaran terhadap Kepuasan Pelanggan di Syariah Hotel Solo. MABHA JURNAL, Vol 1, Nomor 1, November 2020.

Buwung, Frumensiana., & Sudana, I., Ketut., Studies, Arthaniti. (2022). Pengaruh Fasilitas Dan Lokasi Terhadap Kepuasan Pelanggan Pada Hotel Gria Renon Denpasar. Vol.3 No.1 Maret 2022.

Gofur, Abdul. (2019). Pengaruh kualitas pelayanan dan harga terhadap kepuasaan pelanggan pada Domino`S Pizza Cabang Cimone Tangerang. Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol.4, No.1 Tahun 2019 ISSN 2527.

Khansa, N., S., Ratu. (2020). Pengaruh Kualitas Pelayaan, Fasilitas dan promosi terhadap kepuasan pelanggan pada rockstar gum (Studi Kasus cabang lippo mall purijakarta barat)., Jurnal STEI Ekonomi, Vol XX, No XX, 2020.

Kurniawan, Abidzar. (2020). Pengaruh Harga dan Promosi Terhadap Kepuasan Pelanggan. Jurnal Administrasi Bisnis, Department Administrasi Bisnis Universitas Diponegoro.

Pranoto, Adi. (2019). Pengaruh Kualitas pelayanan dan Harga Terhadap kepuasaan Pelanggan. Jurnal : http://eprints.unpa m.ac.id/6971/7/JU RNAL.pdf.

Rusmawati, Yuni. (2019). Pengaruh Harga Kamar dan Fasilitas Hotel Terhadap Kepuasan Pelanggan di Shangrila Hotel Surabaya. Jurnal Penelitian Ilmu Manajemen, Volume IV No. 1, Februari 2019.

Suhardi, Yusuf., Zulkarnaini, Burda, Agustian., Darmawan, Arya., Klarisah, N., Adila. (2022). Pengaruh Harga, Kualitas Pelayanan dan Fasilitas terhadap Kepuasan Pelanggan (Studi Kasus Pada Sekolah Olahraga Binasehat Bekasi). , Jurnal STEI Ekonomi (JEMI). Vol.31, No.2 (Desember 2022).